Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
State In The Spotlight: Virginia
April 30, 2016
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Virginia credit unions set records in loan originations, members, shares, loans, and much more in 2015. More members than ever are choosing Virginia credit unions as their financial institution of choice, driving up penetration metrics and average member relationships across the state.
2016 Priorities At-A-Glance
April 30, 2016
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What do credit union executives hope to accomplish in the coming year? Feedback from the 2016 Executive Outlook Survey shines a light on a few things.
Buying a Pre-Exisiting Business
April 29, 2016
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Citadel Federal Credit Union in Thorndale, PA, recently took a novel approach to starting our credit union service organization (CUSO), Citadel Financial Services – buying a pre-existing business. We at Citadel have already had experience with CUSOs. We have long had a 60% ownership of a check processing organization and 100% ownership of an indirect lending CUSO that works through 165 auto dealer
Refinancing Is a Win-Win Situation
April 29, 2016
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Wright-Patt Credit Union has seen members affected firsthand by the economy, but the credit union has helped members, improved credit union revenue, and shown how America can get growth started.
Joining the Credit Union Student Choice Network
April 29, 2016
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Wright-Patt CU wanted to set up a student lending program and found it could team with the new Credit Union Student Choice network.
Ent Seizes the FHA Opportunity
April 29, 2016
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Ent Credit Union ($2.4B, Colorado Springs, CO) has seen significant growth and opportunity in their FHA program.
A Wake Up Call for Credit Unions: Solutions for Stuggling Members
April 29, 2016
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Beleagured members benefit when Ent Federal Credit Union’s collection team morphs into proactive Member Solutions department.
Holding to a Solid Strategy
April 29, 2016
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Legacy FCU in Birmingham aggressively began positioning itself in the marketplace several years ago and now is reaping rewards.
A Personal Touch
April 29, 2016
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Sooper Credit Union creates an intimate member rapport through personalized URLs.
How Northwest FCU Attracted $1.4M in New Loans Using Personalized Email
April 29, 2016
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By using personalized emails with an interest rate special, Northwest FCU attracted more than $1 billion in new loans.
State In The Spotlight: Virginia
Virginia credit unions set records in loan originations, members, shares, loans, and much more in 2015. More members than ever are choosing Virginia credit unions ...
2016 Priorities At-A-Glance
What do credit union executives hope to accomplish in the coming year? Feedback from the 2016 Executive Outlook Survey shines a light on a few ...
Buying a Pre-Exisiting Business
Citadel Federal Credit Union in Thorndale, PA, recently took a novel approach to starting our credit union service organization (CUSO), Citadel Financial Services - buying ...
Refinancing Is a Win-Win Situation
Wright-Patt Credit Union has seen members affected firsthand by the economy, but the credit union has helped members, improved credit union revenue, and shown how ...
Joining the Credit Union Student Choice Network
Wright-Patt CU wanted to set up a student lending program and found it could team with the new Credit Union Student Choice network.
Ent Seizes the FHA Opportunity
Ent Credit Union ($2.4B, Colorado Springs, CO) has seen significant growth and opportunity in their FHA program.
A Wake Up Call for Credit Unions: Solutions for Stuggling Members
Beleagured members benefit when Ent Federal Credit Union's collection team morphs into proactive Member Solutions department.
Holding to a Solid Strategy
Legacy FCU in Birmingham aggressively began positioning itself in the marketplace several years ago and now is reaping rewards.
A Personal Touch
Sooper Credit Union creates an intimate member rapport through personalized URLs.
How Northwest FCU Attracted $1.4M in New Loans Using Personalized Email
By using personalized emails with an interest rate special, Northwest FCU attracted more than $1 billion in new loans.
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?