Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
4 Things To Know About Auto Lending In Third Quarter 2015
November 19, 2015
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Auto lending is the power behind this quarters never-before-seen lending activity. Here’s why.
Highlights From Third Quarter 2015 Industry Performance
November 18, 2015
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Learn by how much the industry has increased its asset base, loans, shares, member relationships, and more.
3 Takeaways From Trendwatch 3Q 2015
November 18, 2015
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Third quarter performance data showcases credit union successes in lending and shares.
For Some, Efficiency Starts With Investing In-House
November 16, 2015
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Maroon Financial Credit Union lowered its efficiency ratio by generating more revenue from an expanded mortgage origination campaign.
Efficiency And Opportunity In The Southeastern Market
November 16, 2015
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A Q&A with Amy Perez, assistant vice president of retail lending at Grow Financial Credit Union.
Leaning Into Loans
November 16, 2015
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This week, CreditUnions.com looks at popular credit union lending strategies, from decentralized lending across hundreds of branches to a member business loan program 10 years in the making.
How To Move To An In-House Business Model
November 16, 2015
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SECU of Maryland’s move to bring its business lending operations in-house resulted in a return on investment in the range of 250 to 300 basis points.
How Credit Unions Can Expand Millennial Mortgage Opportunities
November 16, 2015
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Individualized, timely service and best rate possible for mortgage insurance can help seal the deal.
Credit Union Lending Models
November 16, 2015
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Results from a Callahan & Associates online poll show which lending models lead to higher credit union performance.
How To Run A Loan Program With 256 Origination Centers
November 16, 2015
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State Employees’ Credit Union takes a decentralized approach to its lending model. How does it work, and why does the credit union believe this complex, pricey model is worth it?
4 Things To Know About Auto Lending In Third Quarter 2015
Auto lending is the power behind this quarters never-before-seen lending activity. Here's why.
Highlights From Third Quarter 2015 Industry Performance
Learn by how much the industry has increased its asset base, loans, shares, member relationships, and more.
3 Takeaways From Trendwatch 3Q 2015
Third quarter performance data showcases credit union successes in lending and shares.
For Some, Efficiency Starts With Investing In-House
Maroon Financial Credit Union lowered its efficiency ratio by generating more revenue from an expanded mortgage origination campaign.
Efficiency And Opportunity In The Southeastern Market
A Q&A with Amy Perez, assistant vice president of retail lending at Grow Financial Credit Union.
Leaning Into Loans
This week, CreditUnions.com looks at popular credit union lending strategies, from decentralized lending across hundreds of branches to a member business loan program 10 years ...
How To Move To An In-House Business Model
SECU of Maryland’s move to bring its business lending operations in-house resulted in a return on investment in the range of 250 to 300 basis ...
How Credit Unions Can Expand Millennial Mortgage Opportunities
Individualized, timely service and best rate possible for mortgage insurance can help seal the deal.
Credit Union Lending Models
Results from a Callahan & Associates online poll show which lending models lead to higher credit union performance.
How To Run A Loan Program With 256 Origination Centers
State Employees’ Credit Union takes a decentralized approach to its lending model. How does it work, and why does the credit union believe this complex, ...
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?