Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
From Approval To Account: 7 Benefits Of Instant Loan Funding
September 8, 2025
No Comments
Instant loan funding is transforming credit union lending — boosting speed, operational efficiency, and member satisfaction while enabling real-time access to capital, anytime, anywhere.
10 Ways Credit Unions Support Back-To-School Season
August 25, 2025
No Comments
As students head back to campus this fall, the nation’s financial cooperatives jump to the head of the class with creative community partnerships, classroom-ready resources, and real financial support.
Scale Your Commercial Lending Portfolio
August 11, 2025
No Comments
Flexible, technology-driven solutions help credit unions scale their commercial lending portfolios and address staffing, efficiency, and regulatory challenges.
5 Takeaways From Trendwatch 2Q 2025
August 6, 2025
No Comments
The U.S. economy is throwing up mixed signals, but America’s credit unions are delivering value and, in turn, enjoying deeper relationships, higher originations, and a stronger bottom line.
From Applicants To Shoppers: Using Smart Interactions To Understand Intent And Drive Conversions
August 4, 2025
No Comments
With fewer resources and less visibility, credit unions must be more personal, more helpful, and more intentional in how they connect with potential borrowers and drive conversions.
How To Win With FHA Lending
August 4, 2025
No Comments
Two high-performing credit unions break down their approach to FHA lending, offering real-world insights on staffing, servicing, technology, and member impact.
How AI Is Transforming Consumer Lending At Marine Credit Union
August 4, 2025
No Comments
The Wisconsin cooperative has implemented auto-decisioning for consumer lending and gives the technology high marks for its impact on member satisfaction, employee engagement, and the balance sheet.
Lending Guide To Perfecting Loan Files
August 4, 2025
No Comments
Perfecting loan files involves careful planning, reliable tracking, and scalable information management.
7 Smart Loans For Life’s Big Moments
August 4, 2025
No Comments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
5 Graphs That Explain Credit Union Loan Growth In 2025
August 4, 2025
No Comments
A changing economic climate is reshaping consumer borrowing patterns, presenting new challenges and opportunities for credit union lenders.
From Approval To Account: 7 Benefits Of Instant Loan Funding
Instant loan funding is transforming credit union lending — boosting speed, operational efficiency, and member satisfaction while enabling real-time access to capital, anytime, anywhere.
10 Ways Credit Unions Support Back-To-School Season
As students head back to campus this fall, the nation’s financial cooperatives jump to the head of the class with creative community partnerships, classroom-ready resources, ...
Scale Your Commercial Lending Portfolio
Flexible, technology-driven solutions help credit unions scale their commercial lending portfolios and address staffing, efficiency, and regulatory challenges.
5 Takeaways From Trendwatch 2Q 2025
The U.S. economy is throwing up mixed signals, but America's credit unions are delivering value and, in turn, enjoying deeper relationships, higher originations, and a ...
From Applicants To Shoppers: Using Smart Interactions To Understand Intent And Drive Conversions
With fewer resources and less visibility, credit unions must be more personal, more helpful, and more intentional in how they connect with potential borrowers and ...
How To Win With FHA Lending
Two high-performing credit unions break down their approach to FHA lending, offering real-world insights on staffing, servicing, technology, and member impact.
How AI Is Transforming Consumer Lending At Marine Credit Union
The Wisconsin cooperative has implemented auto-decisioning for consumer lending and gives the technology high marks for its impact on member satisfaction, employee engagement, and the ...
Lending Guide To Perfecting Loan Files
Perfecting loan files involves careful planning, reliable tracking, and scalable information management.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
5 Graphs That Explain Credit Union Loan Growth In 2025
A changing economic climate is reshaping consumer borrowing patterns, presenting new challenges and opportunities for credit union lenders.
Browse Topics
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.