Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
A New Mortgage Option At WSECU Spices Up The Market
June 2, 2025
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A blended breakthrough at the Washington credit union is a smart solution for stuck borrowers.
What ‘Affordability’ Really Means In Today’s Housing Market
June 2, 2025
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From rent-to-income ratios to indexed pricing, credit unions can use housing data to better understand how costs affect financial wellbeing and lending risk at the ground level.
Activate, Engage, And Grow: The Mortgage Strategy Credit Unions Can’t Ignore
June 2, 2025
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How credit unions can leverage mortgage lending to deepen member engagement and drive long-term growth.
The Key To Success In 2025: Applicationless Lending
June 2, 2025
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New tools can reduce friction and improve the loan process, making life easier for borrowers and improving member loyalty.
Banking On Consumer Credit: A Smart Move In Today’s Uncertain Times
May 25, 2025
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Why institutions are turning to personal loans for yield and diversification.
‘Rocky Road’ Ahead? Credit Union CFOs Tweak The Balance Sheet Just In Case.
May 20, 2025
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With recession fears on the rise, industry leaders are hoping for the best but preparing for the worst.
5 Takeaways From Trendwatch 1Q 2025
May 8, 2025
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With economic uncertainty on the horizon, credit union members are moving money into lower-term deposits and paying down debt, helping to boost margins and lower delinquency across the industry.
Can Credit Unions Gain Relevancy By Meeting The Needs Of SMBs?
April 28, 2025
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Ignoring the financial needs of small and medium-sized businesses could mean ignoring the needs of your communities
Are New Opportunities On The Horizon For Private Student Lenders?
April 21, 2025
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Regardless of what’s going on politically, the needs for education financing won’t wait.
Aggieland Credit Union Helps Student Entrepreneurs Learn, Earn, And Return
April 21, 2025
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The Texas cooperative takes fun and philanthropy to the next level with a real-world business challenge that raised more than $57,000 for charity in one semester alone.
A New Mortgage Option At WSECU Spices Up The Market
A blended breakthrough at the Washington credit union is a smart solution for stuck borrowers.
What ‘Affordability’ Really Means In Today’s Housing Market
From rent-to-income ratios to indexed pricing, credit unions can use housing data to better understand how costs affect financial wellbeing and lending risk at the ...
Activate, Engage, And Grow: The Mortgage Strategy Credit Unions Can’t Ignore
How credit unions can leverage mortgage lending to deepen member engagement and drive long-term growth.
The Key To Success In 2025: Applicationless Lending
New tools can reduce friction and improve the loan process, making life easier for borrowers and improving member loyalty.
Banking On Consumer Credit: A Smart Move In Today’s Uncertain Times
Why institutions are turning to personal loans for yield and diversification.
‘Rocky Road’ Ahead? Credit Union CFOs Tweak The Balance Sheet Just In Case.
With recession fears on the rise, industry leaders are hoping for the best but preparing for the worst.
5 Takeaways From Trendwatch 1Q 2025
With economic uncertainty on the horizon, credit union members are moving money into lower-term deposits and paying down debt, helping to boost margins and lower ...
Can Credit Unions Gain Relevancy By Meeting The Needs Of SMBs?
Ignoring the financial needs of small and medium-sized businesses could mean ignoring the needs of your communities
Are New Opportunities On The Horizon For Private Student Lenders?
Regardless of what’s going on politically, the needs for education financing won’t wait.
Aggieland Credit Union Helps Student Entrepreneurs Learn, Earn, And Return
The Texas cooperative takes fun and philanthropy to the next level with a real-world business challenge that raised more than $57,000 for charity in one ...
Browse Topics
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.