Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
18 States Post Gains In Credit Union Mortgage Market Share
October 16, 2017
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Did your state increase mortgage market share? See what state-level trends emerged with the recently released HMDA data.
Leading Without A Leader And Credit Level Advocacy
October 16, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
How SECU Doubled Its Indirect Lending Footprint And Transitioned From Growth To Smart Growth
October 16, 2017
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The Maryland credit union expanded indirect lending across credit tiers while managing changes in dealer compensation.
Bridging The Wealth Divide
October 2, 2017
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Hope and Latino Community credit unions share products expanding homeownership in communities of color.
How To Connect The Dots Between Wall Street And Main Street
September 28, 2017
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Politics, advocacy, and impact rule the day at the Opportunity Finance Network’s 2017 conference.
eBrief: Education + Service + Value = A Formula for Mortgage Success
September 27, 2017
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An active first time home buyer program is a great way to ensure a healthy purchase mortgage volume throughout the year. And, recent efforts aimed at bringing FTHB into the market along with record low interest rates have attracted more interest than ever.
Turn Home-Buying Education Into A Reason To Celebrate
September 27, 2017
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Altra FCU’s after-hours sessions turns potentially dry presentations into a happy hour for would-be homeowners.
The Time Is Right For Student Loan Refinance And Repayment Assistance
September 25, 2017
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The hottest employee benefit of 2017 could be a new opportunity for credit unions.
2 Ways An Indiana Credit Union Builds Revenue
September 25, 2017
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A new strategy at Purdue Federal has delivered a $1.5 million bump in interest income and an anticipated 3-basis-point jump in ROA.
4 Ways To Increase Member Engagement
September 18, 2017
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MSUFCU looks inward to identify sticky products and save members millions.
18 States Post Gains In Credit Union Mortgage Market Share
Did your state increase mortgage market share? See what state-level trends emerged with the recently released HMDA data.
Leading Without A Leader And Credit Level Advocacy
Five can't-miss data points featured this week on CreditUnions.com.
How SECU Doubled Its Indirect Lending Footprint And Transitioned From Growth To Smart Growth
The Maryland credit union expanded indirect lending across credit tiers while managing changes in dealer compensation.
Bridging The Wealth Divide
Hope and Latino Community credit unions share products expanding homeownership in communities of color.
How To Connect The Dots Between Wall Street And Main Street
Politics, advocacy, and impact rule the day at the Opportunity Finance Network’s 2017 conference.
eBrief: Education + Service + Value = A Formula for Mortgage Success
An active first time home buyer program is a great way to ensure a healthy purchase mortgage volume throughout the year. And, recent efforts aimed ...
Turn Home-Buying Education Into A Reason To Celebrate
Altra FCU’s after-hours sessions turns potentially dry presentations into a happy hour for would-be homeowners.
The Time Is Right For Student Loan Refinance And Repayment Assistance
The hottest employee benefit of 2017 could be a new opportunity for credit unions.
2 Ways An Indiana Credit Union Builds Revenue
A new strategy at Purdue Federal has delivered a $1.5 million bump in interest income and an anticipated 3-basis-point jump in ROA.
4 Ways To Increase Member Engagement
MSUFCU looks inward to identify sticky products and save members millions.
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.