How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Credit Unions Go Social
August 1, 2016
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CreditUnions.com rounds up examples of successful social media strategies — as well as identifies alternatives to Facebook and Twitter — to help credit unions take their social presence to the next level.
4 Alternatives To Facebook And Twitter
August 1, 2016
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Strategies to help credit unions increase their social media presence.
How A New HQ Helps A Credit Union Tell Its Story
July 25, 2016
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Family Trust FCU uses a new headquarters building and artwork commissioned from local college students to underscore the connection between the cooperative and the community it serves.
How To Grow A Credit Card Program
July 18, 2016
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Credit unions have increased their credit card market share nearly 50% since the recession. What can you learn from the industry’s notable performers?
Serve & Advocate: 2 Steps to Achieve Local and National Impact
July 12, 2016
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A recent study showed that high impact organizations cannot achieve large-scale social change through service delivery alone. Here’s one way to raise your advocacy voice as well.
If Credit Unions Were Called to Capitol Hill
July 12, 2016
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Last week, CEOs of some of the nation’s largest banks were summoned by Congress to defend their management of bailout funds. What would it look like if they called on credit unions?
87.9% Of U.S. Adults Do Not Use Mobile Banking. Do Your Members?
July 11, 2016
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This week, CreditUnions.com looks at best practices to make the most of mobile and online strategies.
4 Emails Pave The Path To Marketing Success
July 11, 2016
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How Redstone Credit Union’s small marketing staff used email analytics and automation to help sell thousands of new checking accounts.
A 3-Year Strategy To Turn Around Negative Growth
July 11, 2016
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Capitol Credit Union revamped policies, processes, and procedures to counter negative loan and member growth and once again achieve stable financial footing.
How Desert Schools Campaigns Against Childhood Hunger On Social Media
July 7, 2016
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The Arizona-based institution set up a hashtag to drive awareness and donations to the cause.
Credit Unions Go Social
CreditUnions.com rounds up examples of successful social media strategies — as well as identifies alternatives to Facebook and Twitter — to help credit unions take ...
4 Alternatives To Facebook And Twitter
Strategies to help credit unions increase their social media presence.
How A New HQ Helps A Credit Union Tell Its Story
Family Trust FCU uses a new headquarters building and artwork commissioned from local college students to underscore the connection between the cooperative and the community ...
How To Grow A Credit Card Program
Credit unions have increased their credit card market share nearly 50% since the recession. What can you learn from the industry’s notable performers?
Serve & Advocate: 2 Steps to Achieve Local and National Impact
A recent study showed that high impact organizations cannot achieve large-scale social change through service delivery alone. Here’s one way to raise your advocacy voice ...
If Credit Unions Were Called to Capitol Hill
Last week, CEOs of some of the nation’s largest banks were summoned by Congress to defend their management of bailout funds. What would it look ...
87.9% Of U.S. Adults Do Not Use Mobile Banking. Do Your Members?
This week, CreditUnions.com looks at best practices to make the most of mobile and online strategies.
4 Emails Pave The Path To Marketing Success
How Redstone Credit Union’s small marketing staff used email analytics and automation to help sell thousands of new checking accounts.
A 3-Year Strategy To Turn Around Negative Growth
Capitol Credit Union revamped policies, processes, and procedures to counter negative loan and member growth and once again achieve stable financial footing.
How Desert Schools Campaigns Against Childhood Hunger On Social Media
The Arizona-based institution set up a hashtag to drive awareness and donations to the cause.
Browse Topics
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.