How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
When It Comes To Millennial Hiring, Who Is Interviewing Whom?
May 30, 2016
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To retain possibly restless new hires, credit unions are investing in ideation programs, career development, and community service.
An Innovative Approach To Millennial Hiring
May 30, 2016
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Michigan State University FCU’s new Financial Innovation and Education Center promises to introduce a new generation to the credit union industry.
Build A Team Of High-Producing Performers
May 23, 2016
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Purdue’s PFED Producers originated millions of dollars to SEG members in 2015 and tells how other credit unions can, too.
How To Deepen A SEG Relationship
May 23, 2016
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This Minnesota credit union mixes marketing and message to revive relationships.
It’s Not Just Lunch
May 23, 2016
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This week, CreditUnions.com features case studies of credit unions tackling one of five aspects of a strong SEG relationship.
How SEG Values Can Lead To Increased Deposits
May 18, 2016
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Amid an industry trend of strong share growth, one credit unions community partnership helps it stand out.
3 Takeaways From Trendwatch 1Q 2016
May 18, 2016
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Credit unions again set new marks in major measurements of industry strength, and Callahan’s Trendwatch webinar has the details.
What I Learned About Marketing From The Fresh Prince Of Bel-Air
May 17, 2016
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The Marketo Marketing Nation Summit that took place last week in Las Vegas mixed blasts from the past with its best practices to blast emails.
How A Little Innovation Helps Coastal FCU Support Budding Businesses
May 16, 2016
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A partnership with a business incubator puts the North Carolina credit union in touch with 220 companies and 900 employees.
The Price Of Innovation In Louisiana
May 16, 2016
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ANECA’s $500,000 investment in a local startup competition encourages entrepreneurialism and drives money back into the Shreveport economy.
When It Comes To Millennial Hiring, Who Is Interviewing Whom?
To retain possibly restless new hires, credit unions are investing in ideation programs, career development, and community service.
An Innovative Approach To Millennial Hiring
Michigan State University FCU’s new Financial Innovation and Education Center promises to introduce a new generation to the credit union industry.
Build A Team Of High-Producing Performers
Purdue’s PFED Producers originated millions of dollars to SEG members in 2015 and tells how other credit unions can, too.
How To Deepen A SEG Relationship
This Minnesota credit union mixes marketing and message to revive relationships.
It’s Not Just Lunch
This week, CreditUnions.com features case studies of credit unions tackling one of five aspects of a strong SEG relationship.
How SEG Values Can Lead To Increased Deposits
Amid an industry trend of strong share growth, one credit unions community partnership helps it stand out.
3 Takeaways From Trendwatch 1Q 2016
Credit unions again set new marks in major measurements of industry strength, and Callahan's Trendwatch webinar has the details.
What I Learned About Marketing From The Fresh Prince Of Bel-Air
The Marketo Marketing Nation Summit that took place last week in Las Vegas mixed blasts from the past with its best practices to blast emails.
How A Little Innovation Helps Coastal FCU Support Budding Businesses
A partnership with a business incubator puts the North Carolina credit union in touch with 220 companies and 900 employees.
The Price Of Innovation In Louisiana
ANECA’s $500,000 investment in a local startup competition encourages entrepreneurialism and drives money back into the Shreveport economy.
Browse Topics
Markets React To Consequential Announcements
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
Callahan & Associates
This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.