How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Persevering through Economic Adversity and Natural Disasters
April 19, 2016
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Over the past 15 years, Visions Federal Credit Union has coped with an extended local recession and a “500 year” flood. But through these difficulties, the credit union, its members and the larger economy have forged stronger ties that can weather any storm.
“PR Jujitsu”: BMI FCU takes on the Banks and the CARD Act
April 19, 2016
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As Consumers Rebel, Credit Unions Can Benefit
April 19, 2016
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Negative headlines about financial institutions are commonplace in our current national climate, but one issue in particular has risen above the din in the last few months.
Building Technology into Our Industry’s Future
April 19, 2016
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A CUSO between Level 9, a private company, and New England Federal Credit Union ($679M in Williston, VT) specializing in credit union website development, has worked with over 75 credit unions, providing them with website solutions and brand integration strategies.
Creative Outreach Resonates with Members in Uncertain Times
April 19, 2016
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Credit unions across the country are using a wide variety of innovative tactics to deliver relevant messages that resonate with members in this troubled economic environment. Here are three successful examples of this outreach.
Tell Your Friends about Travis
April 19, 2016
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Travis Credit Union takes a comprehensive Web 2.0 approach in reaching younger members, including launching a contest through YouTube and establishing a presence on Facebook.
An Innovative Approach to Measuring Member Satisfaction
April 15, 2016
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The Net Promoter® Score is a metric that measures how likely your members will recommend the credit union. Where does your credit union fall on the scale? Are your members promoters or detractors?
Extending the Reach
April 14, 2016
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Looking for new opportunities, we formed a CUSO holding company and within it a marketing company. This marketing company serves credit unions, even banks, has been profitable since inception and has extended our reach to persons otherwise not served.
Marketing the Reverse Mortgage— A Retirement Option
April 14, 2016
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Many seniors are concerned about funding their retirement, especially with rising medical and living expenses. A reverse mortgage product allows credit unions help older members address their financial needs.
The Year Of Living Dangerously
April 13, 2016
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Introducing monthly dues was a risky move for Arizona Federal. Yet one year later, the credit union has a more engaged membership as a result.
Persevering through Economic Adversity and Natural Disasters
Over the past 15 years, Visions Federal Credit Union has coped with an extended local recession and a “500 year” flood. But through these difficulties, ...
As Consumers Rebel, Credit Unions Can Benefit
Negative headlines about financial institutions are commonplace in our current national climate, but one issue in particular has risen above the din in the last ...
Building Technology into Our Industry’s Future
A CUSO between Level 9, a private company, and New England Federal Credit Union ($679M in Williston, VT) specializing in credit union website development, has ...
Creative Outreach Resonates with Members in Uncertain Times
Credit unions across the country are using a wide variety of innovative tactics to deliver relevant messages that resonate with members in this troubled economic ...
Tell Your Friends about Travis
Travis Credit Union takes a comprehensive Web 2.0 approach in reaching younger members, including launching a contest through YouTube and establishing a presence on Facebook.
An Innovative Approach to Measuring Member Satisfaction
The Net Promoter® Score is a metric that measures how likely your members will recommend the credit union. Where does your credit union fall on ...
Extending the Reach
Looking for new opportunities, we formed a CUSO holding company and within it a marketing company. This marketing company serves credit unions, even banks, has ...
Marketing the Reverse Mortgage— A Retirement Option
Many seniors are concerned about funding their retirement, especially with rising medical and living expenses. A reverse mortgage product allows credit unions help older members ...
The Year Of Living Dangerously
Introducing monthly dues was a risky move for Arizona Federal. Yet one year later, the credit union has a more engaged membership as a result.
Browse Topics
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
10 Credit Unions That Top The Charts In Member Value
William Hunt
Callahan & Associates spotlights credit unions that return more value to members.
Engagement Is Not A Perk. It Is A Strategy.
A. Jerome Fowlkes
Langley FCU asked what it would take to be a truly exceptional workplace, and it shares four ways to get there.
The Opportunity For Credit Unions In NCUA’s New Succession Planning Rule
Jennie Boden
Make your succession plan strategic and give it ‘teeth’ to reap the benefits of stronger governance and more effective C-suite leadership.
How A Child Savings Account Program Is Shaping Futures In Harbor Beach
Savana Morie
A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to imagine what comes after graduation.