How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Building Relevancy Is A Big Idea For 2016
January 4, 2016
No Comments
In this Q&A, the CEO of Listerhill Credit Union discusses how the Alabama institution searches for relevancy, speaks to Gen Z, and captures business at the point of purchase.
Financial Wellness Is A Big Idea For 2016
January 4, 2016
No Comments
Nows the time to double down on the credit union difference and spread financial wealth and wellness.
Generation TBD
December 28, 2015
No Comments
How do you connect with millennial members whose future is so entirely … to be determined?
The House That Youth Built
December 28, 2015
No Comments
Open ears, open doors, and a blank slate for new product design all helped Listerhill tailor its appeal to a young adult market.
Educational Partnerships Build Loyalty
December 28, 2015
No Comments
A member-centric motto and financially sound community outreach helps Warren Federal Credit Union reach students at all levels.
How To Grow Younger
December 28, 2015
No Comments
2015’s best lessons and strategies in attracting the all-important millennial generation.
Turn A Temporary Intern Into A Lifelong Employee
December 21, 2015
No Comments
College internship programs allow credit unions to not only benefit from the fresh perspective of young minds today but also recruit for tomorrow’s leaders.
The Elements Of A New Brand
December 16, 2015
No Comments
It took seven years for Eli Lilly Federal Credit Union to fully become Elements Financial Federal Credit Union. But its patience has paid off.
How To Refresh And Rebrand
December 14, 2015
No Comments
A rebranding initiative is a significant undertaking for a credit union. This week, CreditUnions.com profiles several credit unions that have made the change work for them.
A Brand That Meets Past With Present
December 14, 2015
No Comments
How a CEO change gave St. Cloud Federal Credit Union license to make a meaningful change.
Building Relevancy Is A Big Idea For 2016
In this Q&A, the CEO of Listerhill Credit Union discusses how the Alabama institution searches for relevancy, speaks to Gen Z, and captures business at ...
Generation TBD
How do you connect with millennial members whose future is so entirely … to be determined?
The House That Youth Built
Open ears, open doors, and a blank slate for new product design all helped Listerhill tailor its appeal to a young adult market.
Educational Partnerships Build Loyalty
A member-centric motto and financially sound community outreach helps Warren Federal Credit Union reach students at all levels.
How To Grow Younger
2015’s best lessons and strategies in attracting the all-important millennial generation.
Turn A Temporary Intern Into A Lifelong Employee
College internship programs allow credit unions to not only benefit from the fresh perspective of young minds today but also recruit for tomorrow’s leaders.
The Elements Of A New Brand
It took seven years for Eli Lilly Federal Credit Union to fully become Elements Financial Federal Credit Union. But its patience has paid off.
How To Refresh And Rebrand
A rebranding initiative is a significant undertaking for a credit union. This week, CreditUnions.com profiles several credit unions that have made the change work for ...
A Brand That Meets Past With Present
How a CEO change gave St. Cloud Federal Credit Union license to make a meaningful change.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Financial Wellness Is A Big Idea For 2016