How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
A Strategy To Build Business Intelligence Across A Credit Union
October 5, 2015
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How Keesler FCU is using a marketing systems manager to springboard into enterprise-level business intelligence.
Sage Social Media Advice From A Maverick Mazuman
October 5, 2015
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Tips from a Kansas City credit union that speaks to its community via multiple channels and creative branding.
Analytics And Marketing In The Era Of Big Data
October 5, 2015
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How the right data analytics can empower credit unions to target members with offers that offer timeliness and real value.
Engage Your Members With A Strong Cardmember Marketing Lifecycle Program
October 5, 2015
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A key to success with a credit card program is a strong cardmember lifecycle marketing strategy.
How To Bank On Social
October 5, 2015
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Surveys show Facebook, Twitter not being used effectively enough to reach consumers where they digitally live.
Social Media Mavens
October 5, 2015
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There might be no “best” way to use social media channels, but this week, CreditUnions.com highlights some of the more successful best practices and interesting tips from credit unions with robust social media presences.
Vermont Credit Unions Lead The Industry In Mortgage Market Share
October 1, 2015
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The Green Mountain State ranks No. 1 in both the purchase and refinance market share.
Credit Unions Increased Mortgage Market Share In 2014
September 30, 2015
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Overall mortgage originations declined last year across the United Sates for all financial institutions, yet credit unions carved out a larger piece of the lending pie.
How To Entice Members To Choose Fee Over Free
September 28, 2015
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An account that pays members up to $200 a year in merchant rebates plus unlimited cash back rewards on signature-based debit card transactions has helped members at One Nevada ease into new checking options.
Trends In The Customer Experience
September 24, 2015
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Three takeaways from a report detailing the satisfaction of credit union members.
A Strategy To Build Business Intelligence Across A Credit Union
How Keesler FCU is using a marketing systems manager to springboard into enterprise-level business intelligence.
Sage Social Media Advice From A Maverick Mazuman
Tips from a Kansas City credit union that speaks to its community via multiple channels and creative branding.
Analytics And Marketing In The Era Of Big Data
How the right data analytics can empower credit unions to target members with offers that offer timeliness and real value.
Engage Your Members With A Strong Cardmember Marketing Lifecycle Program
A key to success with a credit card program is a strong cardmember lifecycle marketing strategy.
How To Bank On Social
Surveys show Facebook, Twitter not being used effectively enough to reach consumers where they digitally live.
Social Media Mavens
There might be no "best" way to use social media channels, but this week, CreditUnions.com highlights some of the more successful best practices and interesting ...
Vermont Credit Unions Lead The Industry In Mortgage Market Share
The Green Mountain State ranks No. 1 in both the purchase and refinance market share.
Credit Unions Increased Mortgage Market Share In 2014
Overall mortgage originations declined last year across the United Sates for all financial institutions, yet credit unions carved out a larger piece of the lending ...
How To Entice Members To Choose Fee Over Free
An account that pays members up to $200 a year in merchant rebates plus unlimited cash back rewards on signature-based debit card transactions has helped ...
Trends In The Customer Experience
Three takeaways from a report detailing the satisfaction of credit union members.
Browse Topics
Why Financial Empowerment Matters More Than Financial Literacy
Savana Morie
Alltru FCU stopped treating education as the end goal. Now, financial empowerment guides product design, access, and risk decisions.
42% Of U.S. Households Experience Financial Hardship
Tony Waltrich
More than 50 million U.S. households earn less than the minimum average income needed to cover basic costs of living.
Excite Foundation Breaks Down Barriers For Children’s Savings
Savana Morie
Automatic enrollment and community partnerships help the credit union foundation expand access to early savings for underserved families.
Consumers Are Financing The Future Any Way They Can
Aaron Passman
Studies show credit card debt and Buy Now, Pay Later usage continue to rise. Bigger increases could be around the corner.
Credit Human Redefines ‘Green’ In The Heart Of Texas
Savana Morie
The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.
CDFIs By The Numbers
Omar Shalabi
CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.
Serving The Underserved Without Accepting Preventable Fraud Losses
Callahan & Associates
Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.
Inside An In-School Model That Links Classrooms With College And Careers
Savana Morie
Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.