How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Social Media Mavens
October 5, 2015
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There might be no “best” way to use social media channels, but this week, CreditUnions.com highlights some of the more successful best practices and interesting tips from credit unions with robust social media presences.
Vermont Credit Unions Lead The Industry In Mortgage Market Share
October 1, 2015
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The Green Mountain State ranks No. 1 in both the purchase and refinance market share.
Credit Unions Increased Mortgage Market Share In 2014
September 30, 2015
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Overall mortgage originations declined last year across the United Sates for all financial institutions, yet credit unions carved out a larger piece of the lending pie.
How To Entice Members To Choose Fee Over Free
September 28, 2015
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An account that pays members up to $200 a year in merchant rebates plus unlimited cash back rewards on signature-based debit card transactions has helped members at One Nevada ease into new checking options.
Trends In The Customer Experience
September 24, 2015
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Three takeaways from a report detailing the satisfaction of credit union members.
The Big GiveBack
September 21, 2015
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Workers’ Credit Union started its patronage dividend in 2013. In 2015, it wants to give back $3 million to its membership. Here’s how.
Anatomy Of A Leadership Culture
September 14, 2015
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In February, Callahan & Associates visited Iowa-based Veridian Credit Union ($20.B, Waterloo, IA) for a two-day investigation into how the credit union creates a culture where everyone is a leader and everyone is an owner. Learn more in this quarter’s Anatomy Of A Leadership Culture.
The Virtual Millennial Banker: How Credit Unions Can Win
September 14, 2015
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Providing payments transaction tools in a format millennials crave will make your credit union a top candidate for these “virtual” bankers.
The Path To Tomorrow Starts With The Right Marketing Partner
September 14, 2015
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Being able to make hay with big data is just the beginning for credit unions that turn to experts.
The Self-Aware Millennial
September 10, 2015
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What a new Pew Research report shows about the millennial perception of itself.
Social Media Mavens
There might be no "best" way to use social media channels, but this week, CreditUnions.com highlights some of the more successful best practices and interesting ...
Vermont Credit Unions Lead The Industry In Mortgage Market Share
The Green Mountain State ranks No. 1 in both the purchase and refinance market share.
Credit Unions Increased Mortgage Market Share In 2014
Overall mortgage originations declined last year across the United Sates for all financial institutions, yet credit unions carved out a larger piece of the lending ...
How To Entice Members To Choose Fee Over Free
An account that pays members up to $200 a year in merchant rebates plus unlimited cash back rewards on signature-based debit card transactions has helped ...
Trends In The Customer Experience
Three takeaways from a report detailing the satisfaction of credit union members.
The Big GiveBack
Workers’ Credit Union started its patronage dividend in 2013. In 2015, it wants to give back $3 million to its membership. Here’s how.
Anatomy Of A Leadership Culture
In February, Callahan & Associates visited Iowa-based Veridian Credit Union ($20.B, Waterloo, IA) for a two-day investigation into how the credit union creates a culture ...
The Virtual Millennial Banker: How Credit Unions Can Win
Providing payments transaction tools in a format millennials crave will make your credit union a top candidate for these “virtual” bankers.
The Path To Tomorrow Starts With The Right Marketing Partner
Being able to make hay with big data is just the beginning for credit unions that turn to experts.
The Self-Aware Millennial
What a new Pew Research report shows about the millennial perception of itself.
Browse Topics
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.
What Would A 10% Credit Card Rate Cap Mean For Credit Unions And Members?
Andrew Lepczyk
A closer look at the trade-offs of mandated lower credit card rates reveals a delicate balance between portfolio health and member access.
5 Tucson Credit Unions Join Forces For Affordable Housing
Savana Morie
A handful of regional credit unions pair up with the GoWest Foundation to offer 100% financing for eligible borrowers.
4 Important Exceptions To Track For Commercial Lending
Callahan & Associates
Learn how to identify, track, and manage four commercial lending exceptions to reduce risk, strengthen compliance, and streamline operations.
The Personal Loan Landscape Has Shifted
Aaron Passman
Declining savings rates and rising financial pressure are reshaping why members borrow, pushing credit unions to rethink lending strategies.
Simplify Credit Card Issuing For Sustainable Growth
Callahan & Associates
How can credit unions stay true to their mission while evolving to meet modern needs?
Will Ultra-Low Interest Rates Improve Housing Affordability?
Andrew Lepczyk
Ultra-low rates might feel like a boost to affordability, but they can create unintended challenges that ripple through housing markets, lenders, and the members credit unions serve.