How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
The Roles Less Traveled
June 11, 2015
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Two credit unions explain why logic trumps tradition when it comes to their division of responsibilities.
7 Digital Marketing Ideas In 100 Seconds Or Less*
June 11, 2015
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Fiserv’s presentation at The Financial Brand Forum provides a shotgun blast of imitation-worthy ideas.
The New Basis Of Competition
June 11, 2015
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Raul Vasquez of Oportun and Ron Shevlin of Cornerstone Advisors present during Day 2 of the Emerge Forum
The Uber For Banking
June 10, 2015
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Discussions on the future of mobile banking and more millennial research Wednesday at the Emerge Forum.
How Altra Credit Union Targets Younger Members Through Mobile
June 8, 2015
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An aggressive mix of targeting and technology has helped the Wisconsin-based credit union decrease its average age and expand member usage.
Marketing + Technology = Love At First Byte
June 8, 2015
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Mobile teams, Big Data, digital messaging, video programs, and more … this week on CreditUnions.com.
How Product Placement Became Cool
June 3, 2015
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Embedded marketing has implications for the future of credit union advertising, but what are they?
3 Investment Strategies For 3 Life Stages
June 1, 2015
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Generations Community explains a three-pronged plan to catch members early and help them invest for life.
The Overlooked Female Market
May 28, 2015
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Women may earn less than men, but they wield greater power as the family’s key financial decision maker.
How To Help Gen Y Get Smart About Money
May 28, 2015
No Comments
Financial literacy classes along with specially tailored products can attract the next generation of members who are critical to any credit union’s long-term survival.
The Roles Less Traveled
Two credit unions explain why logic trumps tradition when it comes to their division of responsibilities.
7 Digital Marketing Ideas In 100 Seconds Or Less*
Fiserv’s presentation at The Financial Brand Forum provides a shotgun blast of imitation-worthy ideas.
The New Basis Of Competition
Raul Vasquez of Oportun and Ron Shevlin of Cornerstone Advisors present during Day 2 of the Emerge Forum
The Uber For Banking
Discussions on the future of mobile banking and more millennial research Wednesday at the Emerge Forum.
How Altra Credit Union Targets Younger Members Through Mobile
An aggressive mix of targeting and technology has helped the Wisconsin-based credit union decrease its average age and expand member usage.
Marketing + Technology = Love At First Byte
Mobile teams, Big Data, digital messaging, video programs, and more ... this week on CreditUnions.com.
How Product Placement Became Cool
Embedded marketing has implications for the future of credit union advertising, but what are they?
3 Investment Strategies For 3 Life Stages
Generations Community explains a three-pronged plan to catch members early and help them invest for life.
The Overlooked Female Market
Women may earn less than men, but they wield greater power as the family’s key financial decision maker.
How To Help Gen Y Get Smart About Money
Financial literacy classes along with specially tailored products can attract the next generation of members who are critical to any credit union’s long-term survival.
Browse Topics
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.
What Would A 10% Credit Card Rate Cap Mean For Credit Unions And Members?
Andrew Lepczyk
A closer look at the trade-offs of mandated lower credit card rates reveals a delicate balance between portfolio health and member access.