How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
The Overlooked Female Market
May 28, 2015
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Women may earn less than men, but they wield greater power as the family’s key financial decision maker.
How To Help Gen Y Get Smart About Money
May 28, 2015
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Financial literacy classes along with specially tailored products can attract the next generation of members who are critical to any credit union’s long-term survival.
Understanding The Value Of Early Adopters
May 28, 2015
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Members who more readily accept new self-service options are a market segment worth cultivating.
Members Bank From The Heart. Do You?
May 27, 2015
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A new ad from Simple throws down the gauntlet for thinking about financial services not as commodities but as tools for a better life.
A Strategy To Build A Balanced Branching Diet
May 25, 2015
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Sharonview FCU is embracing an “and” — not an “or” — approach to physical branching and virtual channels.
The Credit Union Dictionary For The Reformed Banker
May 21, 2015
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Eight differences between bank and credit union vocabulary to prepare former bankers for their first couple of weeks of credit union employment.
Loan Originations Triple At Central Macomb Community Credit Union
May 21, 2015
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The Michigan credit union posted 35% annual loan growth in first quarter 2015.
Why Marketing And Planning Are A Perfect Pairing
May 18, 2015
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What VyStar Credit Union’s senior vice president of marketing and planning says about her general responsibilities and how she fits in to the overall organization.
4 Ways To Staff Tomorrow’s Credit Union Today
May 18, 2015
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Millennials and new organizational structures are shaping the credit union industry for today and tomorrow.
The Argument Against Selling On Social Media
May 6, 2015
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How three credit unions turned their sales-oriented social media strategies into engagement-driven ones.
The Overlooked Female Market
Women may earn less than men, but they wield greater power as the family’s key financial decision maker.
How To Help Gen Y Get Smart About Money
Financial literacy classes along with specially tailored products can attract the next generation of members who are critical to any credit union’s long-term survival.
Understanding The Value Of Early Adopters
Members who more readily accept new self-service options are a market segment worth cultivating.
Members Bank From The Heart. Do You?
A new ad from Simple throws down the gauntlet for thinking about financial services not as commodities but as tools for a better life.
A Strategy To Build A Balanced Branching Diet
Sharonview FCU is embracing an “and” — not an “or” — approach to physical branching and virtual channels.
The Credit Union Dictionary For The Reformed Banker
Eight differences between bank and credit union vocabulary to prepare former bankers for their first couple of weeks of credit union employment.
Loan Originations Triple At Central Macomb Community Credit Union
The Michigan credit union posted 35% annual loan growth in first quarter 2015.
Why Marketing And Planning Are A Perfect Pairing
What VyStar Credit Union’s senior vice president of marketing and planning says about her general responsibilities and how she fits in to the overall organization.
4 Ways To Staff Tomorrow’s Credit Union Today
Millennials and new organizational structures are shaping the credit union industry for today and tomorrow.
The Argument Against Selling On Social Media
How three credit unions turned their sales-oriented social media strategies into engagement-driven ones.
Browse Topics
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.