Marketing

The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!

Top Marketing Articles

TDECU Raises The Game On NIL

A new partnership gives the Texas-based credit union a broader reach for name, image, and licensing deals, providing access to some 600 university athletes.

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Partner Perspectives

The Future Of Finance And Credit Unions: A Seamless Integration Into Daily Life

Discover what the future of finance holds at TruStage Discovery2024, the credit union industry's largest virtual conference.
Credit Union Industry Commentary

Get Inspired: 3 Mortgage Marketing Pages That Sell

How a trio of credit unions from across the country are tackling a universally difficult housing market.
Features

TDECU Raises The Game On NIL

A new partnership gives the Texas-based credit union a broader reach for name, image, and licensing deals, providing access to some 600 university athletes.
Features

5 Lessons For Mega Success With Microinfluencers

Alliant Credit Union’s chief digital and marketing officer offers insights into how the Chicago-based institution has amplified its brand via online partnerships.
Features

Like, Share, Comment: How Social Influencers Are Helping SF Fire Build Its Brand

SF Fire reaches younger consumers through trusted local social media personalities.
Features

The Art Of Selling On Social Media

Credit unions are navigating regulatory compliance and setting guidelines to help mortgage, investment, and deposit teams gain more traction on social.
Graph Of The Week

Help Members Make Sense Of Social Media Mayhem

Online communities are rife with financial misinformation. Credit unions can help members — especially younger ones — sort the good intelligence from the bad.
Features

True Sky’s Blueprint For Internal And External Change Management

The Oklahoma credit union is deploying new tools that change the game for its staff and its mission-based membership strategies.

All Things CDFI: Recertification, Grants and Greenhouse Gas Reduction Awards

Watch CU Strategic Planning’s experts discuss: Recertification – what needs to be done NOW to retain your certification and how CU Strategic Planning can help you ...
Features

Vantage West Works A Side HUSTL

The Arizona-based credit union’s new fintech venture is part of a broader segmentation trend across the financial services industry.
Jim Morrell, Peninsula Community FCU

Jim Morrell On Leadership

The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket court shape a culture of inclusive banking that serves members and employees.

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