How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Fortera Fights Against Generational Poverty
July 21, 2024
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The Fortera Foundation is breaking the cycle of generational poverty by providing essential resources and financial aid to single-parent students.
Geofencing Gets A Modern Makeover At Northern Credit Union
July 15, 2024
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Five years after launching a successful mortgage digital campaign, the New York-based credit union has expanded into other business areas.
Change Your Name. Blaze Your Trail.
July 15, 2024
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After two large Minnesota credit unions merged, staff set to work creating a new brand identity.
From The Gridiron To The Concert Hall, Credit Unions Are Redefining Sponsorships
July 15, 2024
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Three seasoned marketers share tips and tactics to turn everyday sponsorships into avenues for connection and prosperity.
Rebranding Takes A Post-Pandemic Hit
July 15, 2024
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Marketing spend is up since the onset of COVID-19, but fewer institutions are pursuing new identities, choosing instead to embrace familiarity.
Harnessing Predictive Analytics For Superior Member Personalization
July 11, 2024
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In this webinar, experts in data, product and marketing will demonstrate how predictive analytics can transform your member interactions and drive unparalleled satisfaction.
Coloramo Rolls Out A ‘Real’ Strategy To Attract Young Members
July 8, 2024
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The Colorado credit union has debuted a digital brand targeting young consumers and plans to make it available to the entire industry.
GreenState Foundation Invests In Data To Improve Its Community
July 1, 2024
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A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Student Lending: The Gateway To Lifelong Member Relationships
June 24, 2024
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Private student loans are a gateway to significant cross-selling opportunities that give credit unions the chance to build meaningful relationships that last a lifetime.
Rising Interest Rates Are Good For Something
June 17, 2024
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Revenue per member has soared despite an industrywide slowdown in membership growth.
Fortera Fights Against Generational Poverty
The Fortera Foundation is breaking the cycle of generational poverty by providing essential resources and financial aid to single-parent students.
Geofencing Gets A Modern Makeover At Northern Credit Union
Five years after launching a successful mortgage digital campaign, the New York-based credit union has expanded into other business areas.
Change Your Name. Blaze Your Trail.
After two large Minnesota credit unions merged, staff set to work creating a new brand identity.
From The Gridiron To The Concert Hall, Credit Unions Are Redefining Sponsorships
Three seasoned marketers share tips and tactics to turn everyday sponsorships into avenues for connection and prosperity.
Rebranding Takes A Post-Pandemic Hit
Marketing spend is up since the onset of COVID-19, but fewer institutions are pursuing new identities, choosing instead to embrace familiarity.
Harnessing Predictive Analytics For Superior Member Personalization
In this webinar, experts in data, product and marketing will demonstrate how predictive analytics can transform your member interactions and drive unparalleled satisfaction.
Coloramo Rolls Out A ‘Real’ Strategy To Attract Young Members
The Colorado credit union has debuted a digital brand targeting young consumers and plans to make it available to the entire industry.
GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Student Lending: The Gateway To Lifelong Member Relationships
Private student loans are a gateway to significant cross-selling opportunities that give credit unions the chance to build meaningful relationships that last a lifetime.
Rising Interest Rates Are Good For Something
Revenue per member has soared despite an industrywide slowdown in membership growth.
Browse Topics
Markets React To Consequential Announcements
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
Callahan & Associates
This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.