How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
3 Ways To Better Serve Hispanic Members
October 2, 2023
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An inside look at how Unitus Community has built a holistic approach to service.
Americans Need Financial Wellness More Than Ever
September 25, 2023
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New data from the U.S. Census Bureau shows widening income gaps and rising poverty, illuminating the ongoing need for financial literacy programs from credit unions.
United Bay Is Broadening Its Reach By Rebuilding Banking Deserts
September 25, 2023
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The Michigan-based credit union is expanding across the state with some unintended help from for-profit banks.
ChatGPT Has Everyone Talking. Here’s What Some Are Saying.
September 18, 2023
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Senior leaders across multiple credit unions talk about how their organizations are tackling the explosive new iteration of artificial intelligence.
A Hiring Strategy That’s Anything But Square
September 18, 2023
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Verve turned a roadside billboard into a bold statement, piquing the interest of would-be employees and building brand awareness in the process.
3 Tactics To Drive Economic Empowerment
September 18, 2023
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How a trio of California credit unions are helping communities and members take better control of their financial resources.
3 Ways To Reach Unbanked And Underbanked Households
September 11, 2023
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Bank On certified accounts fulfill the credit union mission while fortifying community partnerships.
Gesa Gives Students Meaningful Work Opportunities. Other Credit Unions Can, Too.
August 30, 2023
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An internship program launched more than 20 years ago provides financial education and career enhancement for Washington state high school students.
3 Ways To Make The Most Of Player Sponsorships
August 28, 2023
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The return of college sports means credit unions have the opportunity to forge new marketing partnerships and build brand awareness through name, image, and likeness sponsorships.
OneAZ Is Expanding Financial Access To The Underbanked. Here’s How.
August 14, 2023
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The Grand Canyon State cooperative is offering three new products to reach underbanked members and provide financial education for adults and young members alike.
3 Ways To Better Serve Hispanic Members
An inside look at how Unitus Community has built a holistic approach to service.
Americans Need Financial Wellness More Than Ever
New data from the U.S. Census Bureau shows widening income gaps and rising poverty, illuminating the ongoing need for financial literacy programs from credit unions.
United Bay Is Broadening Its Reach By Rebuilding Banking Deserts
The Michigan-based credit union is expanding across the state with some unintended help from for-profit banks.
ChatGPT Has Everyone Talking. Here’s What Some Are Saying.
Senior leaders across multiple credit unions talk about how their organizations are tackling the explosive new iteration of artificial intelligence.
A Hiring Strategy That’s Anything But Square
Verve turned a roadside billboard into a bold statement, piquing the interest of would-be employees and building brand awareness in the process.
3 Tactics To Drive Economic Empowerment
How a trio of California credit unions are helping communities and members take better control of their financial resources.
3 Ways To Reach Unbanked And Underbanked Households
Bank On certified accounts fulfill the credit union mission while fortifying community partnerships.
Gesa Gives Students Meaningful Work Opportunities. Other Credit Unions Can, Too.
An internship program launched more than 20 years ago provides financial education and career enhancement for Washington state high school students.
OneAZ Is Expanding Financial Access To The Underbanked. Here’s How.
The Grand Canyon State cooperative is offering three new products to reach underbanked members and provide financial education for adults and young members alike.
Browse Topics
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.
What Would A 10% Credit Card Rate Cap Mean For Credit Unions And Members?
Andrew Lepczyk
A closer look at the trade-offs of mandated lower credit card rates reveals a delicate balance between portfolio health and member access.
3 Ways To Make The Most Of Player Sponsorships