How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
The Credit Card Pull: How To Attract The Next Generation Of Members
February 6, 2023
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Millennials and Gen Z are reshaping the financial services industry. The way credit unions respond will impact business growth for years to come.
Impact Strategies From January 2023
January 30, 2023
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A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
Time For A Rebrand? Spero Financial Knew Why, When, And How.
January 17, 2023
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After a market survey revealed cracks in the credit union’s brand equity and perception, Spero went all in on mission and values.
Beers + Bus Stops = A Winning Combination For On Tap Credit Union
January 17, 2023
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An unexpected marketing opportunity helped the Colorado-based credit union boost brand awareness and promote small area breweries.
Financial Center First Rallies Around Financial Wellness
January 9, 2023
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The Indiana credit union’s robust literacy and wellness program exploded during COVID. Today, it’s changing lives one class at a time.
How Charitable Giving Impacts Member Satisfaction
January 9, 2023
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As credit union members become more discerning, building a strong relationship becomes about more than marketing low fees and interest rates.
What Can $40,000 Do For Financial Education?
January 2, 2023
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An ongoing partnership with Mesa Community College is just one component of TruWest’s commitment to supporting secondary education.
How To Build Lasting Ties With Young Members
January 2, 2023
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Top-Level Takeaways Atomic Credit Union operates 58 student-run school branches. Graduated student-run branch members account for approximately 5% of total membership and 12% of digital transactions. The credit union’s average member age is 42 but aims to reduce that to 35. Growing new business among young adults is imperative for any financial institution. Credit unions
CreditUnions.com 2022: Best Of Marketing
December 26, 2022
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As we celebrate the holiday season, the office of Callahan & Associates will be closed Dec. 26 through Jan. 2. Enjoy this selection of the best of 2022, and we’ll see you in 2023. Give The Gift Of Membership This Holiday Season Tinker FCU’s holiday promotion has become an annual tradition to boost membership
CreditUnions.com 2022: Best Of Lending
December 26, 2022
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As we celebrate the holiday season, the office of Callahan & Associates will be closed Dec. 26 through Jan. 2. Enjoy this selection of the best of 2022, and we’ll see you in 2023. A Call For Cooperatives To Close The Racial Homeownership Gap GreenState Credit Union has committed $1 billion toward home loans
The Credit Card Pull: How To Attract The Next Generation Of Members
Millennials and Gen Z are reshaping the financial services industry. The way credit unions respond will impact business growth for years to come.
Impact Strategies From January 2023
A look back at strategies and ideas that help credit unions make an even bigger difference in the communities they serve.
Time For A Rebrand? Spero Financial Knew Why, When, And How.
After a market survey revealed cracks in the credit union’s brand equity and perception, Spero went all in on mission and values.
Beers + Bus Stops = A Winning Combination For On Tap Credit Union
An unexpected marketing opportunity helped the Colorado-based credit union boost brand awareness and promote small area breweries.
Financial Center First Rallies Around Financial Wellness
The Indiana credit union’s robust literacy and wellness program exploded during COVID. Today, it's changing lives one class at a time.
How Charitable Giving Impacts Member Satisfaction
As credit union members become more discerning, building a strong relationship becomes about more than marketing low fees and interest rates.
What Can $40,000 Do For Financial Education?
An ongoing partnership with Mesa Community College is just one component of TruWest’s commitment to supporting secondary education.
How To Build Lasting Ties With Young Members
Top-Level Takeaways Atomic Credit Union operates 58 student-run school branches. Graduated student-run branch members account for approximately 5% of total membership and 12% of digital ...
CreditUnions.com 2022: Best Of Marketing
As we celebrate the holiday season, the office of Callahan & Associates will be closed Dec. 26 through Jan. 2. Enjoy this selection of the ...
CreditUnions.com 2022: Best Of Lending
As we celebrate the holiday season, the office of Callahan & Associates will be closed Dec. 26 through Jan. 2. Enjoy this selection of the ...
Browse Topics
Markets React To Consequential Announcements
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
Callahan & Associates
This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.