How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Alabama Credit Union Scores With ‘My Credit Score’
September 13, 2021
No Comments
The cooperative has integrated credit score reporting and improvement tips into its mobile and online banking. So far, uptake has been strong.
Help Members Reskill To Pay The Bills
September 6, 2021
No Comments
A scholarship program in North Carolina provides more than $1 million annually to statewide community colleges for continuing education and career planning.
2 Sides Of The Coin: How Greenwood Credit Union Serves Core Members And Everyone Else
September 1, 2021
No Comments
The Rhode Island cooperative splits its focus between members who live within five miles of its lone branch and those with a loan-only relationship.
What’s In A Name: COVID Recovery Program Manager
August 23, 2021
No Comments
As a business owner herself, Ivory Lloyd knows how important it is to connect local businesspeople with resources to weather this storm or create new streams of income.
A 3-Pronged Approach Provides High-Impact Lending
August 2, 2021
No Comments
Community development loan officers at Wright-Patt build on the cooperative’s position as Dayton’s leading mortgage lender.
A Big Product List From A Small Credit Union
July 19, 2021
No Comments
How Riverways FCU is making a growing impact in its mid-Missouri market while listening to members and limiting risk.
What’s In A Name: Senior Member Insights Manager
July 12, 2021
No Comments
Alliant’s Maura Ronayne uses business intelligence to help the credit union make intelligent business decisions from the member experience perspective.
An Unusual Brand Partnership Offers A Hoppy Experience
July 6, 2021
No Comments
Quad Cities credit union R.I.A. turned a cold call with its neighboring brewery into a branded beer that raises funds for charity.
12 Ratios Every Marketing Manager Should Know (Part 4)
June 30, 2021
No Comments
Key metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
12 Ratios Every Marketing Manager Should Know (Part 2)
June 30, 2021
No Comments
Key metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
Alabama Credit Union Scores With ‘My Credit Score’
The cooperative has integrated credit score reporting and improvement tips into its mobile and online banking. So far, uptake has been strong.
Help Members Reskill To Pay The Bills
A scholarship program in North Carolina provides more than $1 million annually to statewide community colleges for continuing education and career planning.
2 Sides Of The Coin: How Greenwood Credit Union Serves Core Members And Everyone Else
The Rhode Island cooperative splits its focus between members who live within five miles of its lone branch and those with a loan-only relationship.
What’s In A Name: COVID Recovery Program Manager
As a business owner herself, Ivory Lloyd knows how important it is to connect local businesspeople with resources to weather this storm or create new ...
A 3-Pronged Approach Provides High-Impact Lending
Community development loan officers at Wright-Patt build on the cooperative’s position as Dayton’s leading mortgage lender.
A Big Product List From A Small Credit Union
How Riverways FCU is making a growing impact in its mid-Missouri market while listening to members and limiting risk.
What’s In A Name: Senior Member Insights Manager
Alliant’s Maura Ronayne uses business intelligence to help the credit union make intelligent business decisions from the member experience perspective.
An Unusual Brand Partnership Offers A Hoppy Experience
Quad Cities credit union R.I.A. turned a cold call with its neighboring brewery into a branded beer that raises funds for charity.
12 Ratios Every Marketing Manager Should Know (Part 4)
Key metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
12 Ratios Every Marketing Manager Should Know (Part 2)
Key metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
Browse Topics
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.