How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Branch Problems Are The PIT’s
March 22, 2021
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One credit union’s process improvement team tackles inefficiencies and problems. Up now? The future of the branch.
Branch Problems Are The PIT’s
March 22, 2021
No Comments
One credit union’s process improvement team tackles inefficiencies and problems. Up now? The future of the branch.
Viral Catastrophe. Digital Response.
March 18, 2021
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A new normal in the age of COVID is taking shape. Now, five credit union leaders share what the pandemic has taught them and what they’re doing with that knowledge.
What’s In A Name: Writer And Brand Voice Specialist
March 15, 2021
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Elizabeth Marshall goes beyond copywriting to combine the written word with a tone that’s personal, professional, and SEO-friendly.
Member Data Reveals Surprising Truths At Texas Trust Credit Union
February 22, 2021
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A new analytics strategy has fixed misconceptions about members and fuels targeted product creation and marketing.
What’s In A Name: Assistant Vice President Of Market Strategy And Analytics
February 22, 2021
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An English major uses business analytics to help develop strategy at CEFCU.
SMCU Distributes Dollars And Dreams During A Destructive Year
February 19, 2021
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When the pandemic hit, San Mateo Credit Union moved quickly to stand up a non-profit fund and move much-needed assistance into the communities it serves.
A New Board For A Changing Membership
February 12, 2021
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Backed by a changing FOM and new BOD, One Detroit Credit Union targets programs to bring hope to Detroit’s abandoned neighborhoods.
A Strategy To Show Members Love Any Day Of The Year
February 12, 2021
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Public Service Credit Union surveyed members, bought gifts, and made donations to take care of the community it loves.
A Cooperative Community Park
February 8, 2021
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Isolation in Los Alamos, NM, has prompted an alliance of local cooperatives to provide a gathering space for people craving connection.
Branch Problems Are The PIT’s
One credit union’s process improvement team tackles inefficiencies and problems. Up now? The future of the branch.
Branch Problems Are The PIT’s
One credit union’s process improvement team tackles inefficiencies and problems. Up now? The future of the branch.
Viral Catastrophe. Digital Response.
A new normal in the age of COVID is taking shape. Now, five credit union leaders share what the pandemic has taught them and what ...
What’s In A Name: Writer And Brand Voice Specialist
Elizabeth Marshall goes beyond copywriting to combine the written word with a tone that’s personal, professional, and SEO-friendly.
Member Data Reveals Surprising Truths At Texas Trust Credit Union
A new analytics strategy has fixed misconceptions about members and fuels targeted product creation and marketing.
What’s In A Name: Assistant Vice President Of Market Strategy And Analytics
An English major uses business analytics to help develop strategy at CEFCU.
SMCU Distributes Dollars And Dreams During A Destructive Year
When the pandemic hit, San Mateo Credit Union moved quickly to stand up a non-profit fund and move much-needed assistance into the communities it serves.
A New Board For A Changing Membership
Backed by a changing FOM and new BOD, One Detroit Credit Union targets programs to bring hope to Detroit’s abandoned neighborhoods.
A Strategy To Show Members Love Any Day Of The Year
Public Service Credit Union surveyed members, bought gifts, and made donations to take care of the community it loves.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
A Cooperative Community Park