How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
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Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
How To Build A BI Team That Drives Results
July 23, 2018
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Top-Level Takeaways MSUFCU began its business intelligence unit in 2014, and now has four specialists with their own focus areas. The team is providing targeted lists for outreach efforts such as e-statement adoption and credit card marketing campaigns. Predictive analytics and advanced techniques for identifying potential market opportunities are in development. Acting on member data
The Industry At-A-Glance, A New Branch Concept, What’s In A Name
July 16, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Members By The Numbers (1Q18)
July 16, 2018
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Credit union membership reached a new high, and first quarter growth was the highest it’s been in 15 years.
Macro-Economic And Industry Trends (1Q18)
July 12, 2018
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What credit unions need to know about members, lending, asset quality, share balances, and more at first quarter 2018.
The Roots Of Financial Freedom
July 12, 2018
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Three in-school branches at area high schools help student staffers develop real-world skills and foster financial knowledge.
How To Communicate During A Digital Conversion
July 9, 2018
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When Advia Credit Union adopted a new digital banking platform, it used multiple channels to share upcoming changes and post-conversion updates.
State In The Spotlight: Vermont
July 9, 2018
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Despite numbering only 19, credit unions in Vermont turned out an impressive performance.
Harness The Wisdom Of The Crowd
July 3, 2018
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Industries across the globe, including financial cooperatives, are making good use of mob mentality.
Best Of June 2018
July 2, 2018
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Based on June traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
A Path To Financial Independence
July 2, 2018
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Counseling and lending go hand-in-hand in Border FCU’s financial empowerment program.
How To Build A BI Team That Drives Results
Top-Level Takeaways MSUFCU began its business intelligence unit in 2014, and now has four specialists with their own focus areas. The team is providing targeted ...
The Industry At-A-Glance, A New Branch Concept, What’s In A Name
Five can’t-miss data points this week on CreditUnions.com.
Members By The Numbers (1Q18)
Credit union membership reached a new high, and first quarter growth was the highest it’s been in 15 years.
Macro-Economic And Industry Trends (1Q18)
What credit unions need to know about members, lending, asset quality, share balances, and more at first quarter 2018.
The Roots Of Financial Freedom
Three in-school branches at area high schools help student staffers develop real-world skills and foster financial knowledge.
How To Communicate During A Digital Conversion
When Advia Credit Union adopted a new digital banking platform, it used multiple channels to share upcoming changes and post-conversion updates.
State In The Spotlight: Vermont
Despite numbering only 19, credit unions in Vermont turned out an impressive performance.
Harness The Wisdom Of The Crowd
Industries across the globe, including financial cooperatives, are making good use of mob mentality.
Best Of June 2018
Based on June traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
A Path To Financial Independence
Counseling and lending go hand-in-hand in Border FCU’s financial empowerment program.
Browse Topics
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.