How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
State In The Spotlight: California
December 1, 2017
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California credit unions outperformed national averages on both sides of the balance sheet. Average loan balance, average share balance, and average member relationship were all higher than the national averages.
Why I Have A “Side Hustle”
November 30, 2017
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One Callahan millennial explains why she tends bar in addition to her 9-to-5.
Investments, Margins, And Online Reviews
November 27, 2017
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Five can’t-miss data points this week on CreditUnions.com.
8 Ways To Make The Most Of Online Reviews
November 27, 2017
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Online reviews have an outsized impact on a credit union’s bottom line. Here are a few do’s and don’ts for responding to this digital feedback.
More Students. More Student Lending.
November 21, 2017
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Student lending at credit unions was up 13.7% in third quarter 2017.
Member Relationships By The Numbers (2Q17)
November 20, 2017
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In the past year alone, U.S. credit unions have attracted more than 4.5 million net new members.
The Indirect Addiction, SEG Savings, And Millennial Homebuying
November 20, 2017
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Four can’t-miss data points this week on CreditUnions.com.
Reach Credit Unions In 2018
November 17, 2017
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The CreditUnions.com team explores tips and tricks for standing out and reaching credit unions in 2018.
Will I Ever Buy A House?
November 15, 2017
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One millennial wonders if he will have to rent for the rest of his life.
30 Months. 20,000 New Members. $84 Million New Auto Loans.
November 13, 2017
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An Idaho credit union uses credit score analysis to build long-term relationships and the loan portfolio.
State In The Spotlight: California
California credit unions outperformed national averages on both sides of the balance sheet. Average loan balance, average share balance, and average member relationship were all ...
Why I Have A “Side Hustle”
One Callahan millennial explains why she tends bar in addition to her 9-to-5.
Investments, Margins, And Online Reviews
Five can’t-miss data points this week on CreditUnions.com.
8 Ways To Make The Most Of Online Reviews
Online reviews have an outsized impact on a credit union’s bottom line. Here are a few do’s and don’ts for responding to this digital feedback.
More Students. More Student Lending.
Student lending at credit unions was up 13.7% in third quarter 2017.
Member Relationships By The Numbers (2Q17)
In the past year alone, U.S. credit unions have attracted more than 4.5 million net new members.
The Indirect Addiction, SEG Savings, And Millennial Homebuying
Four can’t-miss data points this week on CreditUnions.com.
Reach Credit Unions In 2018
The CreditUnions.com team explores tips and tricks for standing out and reaching credit unions in 2018.
Will I Ever Buy A House?
One millennial wonders if he will have to rent for the rest of his life.
30 Months. 20,000 New Members. $84 Million New Auto Loans.
An Idaho credit union uses credit score analysis to build long-term relationships and the loan portfolio.
Browse Topics
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
10 Credit Unions That Top The Charts In Member Value
William Hunt
Callahan & Associates spotlights credit unions that return more value to members.
Engagement Is Not A Perk. It Is A Strategy.
A. Jerome Fowlkes
Langley FCU asked what it would take to be a truly exceptional workplace, and it shares four ways to get there.
The Opportunity For Credit Unions In NCUA’s New Succession Planning Rule
Jennie Boden
Make your succession plan strategic and give it ‘teeth’ to reap the benefits of stronger governance and more effective C-suite leadership.
How A Child Savings Account Program Is Shaping Futures In Harbor Beach
Savana Morie
A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to imagine what comes after graduation.