How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Onboarding With The Power Of The Pen
October 9, 2017
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Why a Chicago-area credit union ditches digital channels for much of its onboarding and a larger neighbor relies on remote channels to serve far-flung SEG sites.
Why Military Millennials Have More Financial Sense
October 2, 2017
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I am a veteran, and Navy Federal’s “Millennials and Their Money” highlights something I know to be true.
Bridging The Wealth Divide
October 2, 2017
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Hope and Latino Community credit unions share products expanding homeownership in communities of color.
Reconnect Managers, Employees Amid Disaster
September 29, 2017
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Credit unions should have satellite phones, hard copies of staff phone numbers, and a remote processing center in their emergency tool kit.
eBrief: Education + Service + Value = A Formula for Mortgage Success
September 27, 2017
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An active first time home buyer program is a great way to ensure a healthy purchase mortgage volume throughout the year. And, recent efforts aimed at bringing FTHB into the market along with record low interest rates have attracted more interest than ever.
A Better Way To Do Member Data?
September 25, 2017
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OneAZ Credit Union’s “data lake” provides a single, comprehensive view of member relationships.
The Time Is Right For Student Loan Refinance And Repayment Assistance
September 25, 2017
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The hottest employee benefit of 2017 could be a new opportunity for credit unions.
Employee Onboarding, Member Engagement, And Lower Fees
September 18, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
4 Ways To Increase Member Engagement
September 18, 2017
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MSUFCU looks inward to identify sticky products and save members millions.
Why I Have Steered Clear Of Credit Cards, Until Now
September 17, 2017
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This millennial wants plastic with the right mix of rewards, security, and budgeting tools.
Onboarding With The Power Of The Pen
Why a Chicago-area credit union ditches digital channels for much of its onboarding and a larger neighbor relies on remote channels to serve far-flung SEG ...
Why Military Millennials Have More Financial Sense
I am a veteran, and Navy Federal’s “Millennials and Their Money” highlights something I know to be true.
Bridging The Wealth Divide
Hope and Latino Community credit unions share products expanding homeownership in communities of color.
Reconnect Managers, Employees Amid Disaster
Credit unions should have satellite phones, hard copies of staff phone numbers, and a remote processing center in their emergency tool kit.
eBrief: Education + Service + Value = A Formula for Mortgage Success
An active first time home buyer program is a great way to ensure a healthy purchase mortgage volume throughout the year. And, recent efforts aimed ...
A Better Way To Do Member Data?
OneAZ Credit Union’s “data lake” provides a single, comprehensive view of member relationships.
The Time Is Right For Student Loan Refinance And Repayment Assistance
The hottest employee benefit of 2017 could be a new opportunity for credit unions.
Employee Onboarding, Member Engagement, And Lower Fees
Five can't-miss data points featured this week on CreditUnions.com.
4 Ways To Increase Member Engagement
MSUFCU looks inward to identify sticky products and save members millions.
Why I Have Steered Clear Of Credit Cards, Until Now
This millennial wants plastic with the right mix of rewards, security, and budgeting tools.
Browse Topics
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.