Female CEO Performance, Mortgage Lending, And Auto Market Share

Five can't-miss data points featured this week on CreditUnions.com.

This week, CreditUnions.com looks at the new normal in mortgage lending, auto lending amid declines in production, financial counseling and delinquencies, female CEO performance, and more.

Here are five don’t-miss data points for the week:


Just in the past five years, the number of credit unions originating first mortgages has declined. According to data from Callahan & Associates, 3,556 credit unions originated a first mortgage in 2011. At the end of 2016, that number had fallen to 3,289.

While fewer credit unions are originating mortgages, market share is increasing. Learn about the driving forces behind these trends in Mergers Shrink Credit Union Numbers, But The Mortgage Business Keeps Growing


Amid declines in vehicle production and sales, credit unions captured greater auto finance market share. That’s up 1.4 percentage points year-over-year, to 18.9%.

Learn more about the industry’s auto loan portfolio in today’s economy in Auto Lending In A Tightening Market

4.4 Million

Credit union membership was 109.4 million as of March 31, 2017. That’s nearly 4.4 million more members than 12 months ago. And member growth has steadily improved during the past five years.

In first quarter 2012, member growth was 1.9%. This quarter’s growth rate of 4.2% was the highest credit unions have posted since first quarter 2001.

See additional member-centric metrics in Member Relationships By The Numbers

2.35 Percentage Points

Beleaguered borrowers might be just numbers to big banks and collectors, but Total Choice Federal Credit Union takes the measure of its members by looking them in the eye.

A new philosophy at the New Orleans-area financial cooperative combines financial counseling with aggressive collections and has resulted in members who understand the benefits of financial wellness, as well as sharply lower delinquencies. Delinquencieshave dropped by 2.35 percentage points in less than three years, from 3.17% to 0.82%.

To see how this credit union combines collections with counseling to improve loan performance as well as members’ lives, check out How Financial Counseling Dampers Delinquencies

51.4% and 18.5%

The much-publicized Google memo got one Callahan analyst thinking: While there is no denying that men and women have biological differences, is there any evidence that supports that CEO gender affects credit union performance?

After sifting through the numbers, we’ve found that while 51.4% of credit unions have female CEOs, those women oversee credit unions that make up 18.5% of the industry’s assets. Credit unions with female CEOs have a collective $251.0 billionin assets, as opposed to the $1.1 trillion in assets of credit unions with male CEOs.

To take a deeper look into credit union performance by CEO gender, read Put Your Data Where Your Mouth Is

Happy Reading!

August 21, 2017

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