Marketing

The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!

Top Marketing Articles

Kate Lee On Leadership

The marketing director of Affinity Plus FCU talks about micromanaging, leadership vulnerability, and onboarding new members after the Ditch Your Bank campaign.

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An Outpost Or The New Front Line?

Listerhill Credit Union sees opportunity for loan and membership growth in Tennessee. But expanding from its single, merger-acquired location to a broader, contiguous footprint is a difficult play.

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Industry Insights

How To Better Serve Younger Members

Takeaways from Empower U 2016, as well as how one credit union lowered its average member age.
Industry Insights

Another Reason Credit Unions Aren’t Wells Fargo

Student lending predatory practices at big banks highlight the credit union difference.
Graph Of The Week

Texas Credit Unions

How do financial cooperatives in the Lone Star State stack up against other credit unions?
Graph Of The Week

Does Technology Matter To Small Credit Unions?

Five graphs show how technology offers a competitive advantage.
Features

Kate Lee On Leadership

The marketing director of Affinity Plus FCU talks about micromanaging, leadership vulnerability, and onboarding new members after the Ditch Your Bank campaign.
Features

How To Serve Members With Sub-600 Credit Scores

A checking account with risk-mitigating features keeps Langley FCU’s losses at just 7% of its income.
Features

Private Student Lending Leads To More Than Just A Loan

A college loan can be, and often is, the foundation of a long-lasting relationship between a member and a credit union.
Features

An Outpost Or The New Front Line?

Listerhill Credit Union sees opportunity for loan and membership growth in Tennessee. But expanding from its single, merger-acquired location to a broader, contiguous footprint is ...
Industry Insights

Why Venmo Asks The Peer-To-Peer Marketplace To Pony Up

The millennial-loved payments app turns to traditional advertising for the first time.
Industry Insights

Member Service, Non-Interest Income, And SEG Strategies

Five data points from this week on CreditUnions.com.
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