How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
ACH Data Means More Lending For A NY Credit Union
January 11, 2017
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Faced with a tight budget and generous opportunity, Northern FCU looked to work smarter, not harder.
Six Reasons to Communicate with Members Through Social Media
January 10, 2017
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52% of credit union members are using social media – why your credit union should have a social media strategy.
Marketing Ratios, Metrics, And Campaigns
January 9, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
It’s Not Just A DC Road Race
January 9, 2017
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The spotlight is on credit unions from coast to coast during the Credit Union Cherry Blossom Ten Mile Run in Washington, DC.
More Marketing. More Members. More Market Share.
January 7, 2017
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Credit unions have ramped up marketing efforts and are reaping the benefits.
10 Great Articles No One Read In 2016
January 4, 2017
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Overlooked editorial gems provide insight and inspiration for the challenges and opportunities that lay ahead in 2017.
How Members Really Feel About Credit Union Service
January 4, 2017
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Results from a recent TimeTrade survey shed light on the member experience.
Best Of CreditUnions.com 2016: Mortgage, Payments, Marketing, And More
January 2, 2017
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Four can’t-miss data points featured this week on CreditUnions.com.
How PenFed Improved Its Branch Experience
December 21, 2016
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One-hour wait times at a branch in Puerto Rico inspired the Virginia credit union to open a second branch in a San Juan suburb.
How A Baton Rouge-Based Credit Union Serves The Underserved
December 21, 2016
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Tips from LA Capitol’s CEO on working with the NCUA, what to look for in different markets, and successful product designs.
ACH Data Means More Lending For A NY Credit Union
Faced with a tight budget and generous opportunity, Northern FCU looked to work smarter, not harder.
Six Reasons to Communicate with Members Through Social Media
52% of credit union members are using social media – why your credit union should have a social media strategy.
Marketing Ratios, Metrics, And Campaigns
Five can't-miss data points featured this week on CreditUnions.com.
It’s Not Just A DC Road Race
The spotlight is on credit unions from coast to coast during the Credit Union Cherry Blossom Ten Mile Run in Washington, DC.
More Marketing. More Members. More Market Share.
Credit unions have ramped up marketing efforts and are reaping the benefits.
10 Great Articles No One Read In 2016
Overlooked editorial gems provide insight and inspiration for the challenges and opportunities that lay ahead in 2017.
How Members Really Feel About Credit Union Service
Results from a recent TimeTrade survey shed light on the member experience.
Best Of CreditUnions.com 2016: Mortgage, Payments, Marketing, And More
Four can't-miss data points featured this week on CreditUnions.com.
How PenFed Improved Its Branch Experience
One-hour wait times at a branch in Puerto Rico inspired the Virginia credit union to open a second branch in a San Juan suburb.
How A Baton Rouge-Based Credit Union Serves The Underserved
Tips from LA Capitol’s CEO on working with the NCUA, what to look for in different markets, and successful product designs.
Browse Topics
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.