How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
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Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Social Media And Stress At SXSW
March 10, 2017
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Cory Booker and U.S. Surgeon General Vivek Murthy highlight day one at the Austin, TX, conference.
Don’t Stereotype Me. Compete For Me.
March 7, 2017
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To serve consumers of alternative financial services, credit unions must first understand who they are and what they want.
A Look At Credit Union Lending In 2016
March 6, 2017
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The strong lending growth posted by U.S. credit unions in fourth quarter 2016 is an apt wrap-up for a successful year.
How Funding Is The Key To Maintaining Robust Lending Portfolios
March 6, 2017
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Non-member deposits join indirect lending, MBLs, and loan participations as liquidity strategies.
Fourth Quarter Data Uncovers Organic Growth In Montana
February 28, 2017
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After Bitterroot Community FCU in Montana opened a new branch, it posted a 21.2% increase in new members.
Juntos Avanzamos, Hitting $1B, And Loan Participations
February 27, 2017
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Four can’t-miss data points featured this week on CreditUnions.com.
3 Takeaways From Trendwatch 4Q 2016
February 22, 2017
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Loans, member relationships, and sources of non-interest income. How did credit unions perform in fourth quarter?
How To Earn The Hispanic Credit Union Seal Of Approval (And Why You Want To)
February 21, 2017
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The Juntos Avanzamos certification program assures Latinos that a credit union speaks their language.
Which Credit Union Can I Join?
February 20, 2017
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If prospective members can’t easily determine whether they are eligible to join a credit union, they’ll lose patience and interest.
How To Build Millennial Loyalty
February 13, 2017
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We aren’t known for our tight relationships with financial services providers, but credit unions can set their business apart from the competition.
Social Media And Stress At SXSW
Cory Booker and U.S. Surgeon General Vivek Murthy highlight day one at the Austin, TX, conference.
Don’t Stereotype Me. Compete For Me.
To serve consumers of alternative financial services, credit unions must first understand who they are and what they want.
A Look At Credit Union Lending In 2016
The strong lending growth posted by U.S. credit unions in fourth quarter 2016 is an apt wrap-up for a successful year.
How Funding Is The Key To Maintaining Robust Lending Portfolios
Non-member deposits join indirect lending, MBLs, and loan participations as liquidity strategies.
Fourth Quarter Data Uncovers Organic Growth In Montana
After Bitterroot Community FCU in Montana opened a new branch, it posted a 21.2% increase in new members.
Juntos Avanzamos, Hitting $1B, And Loan Participations
Four can't-miss data points featured this week on CreditUnions.com.
3 Takeaways From Trendwatch 4Q 2016
Loans, member relationships, and sources of non-interest income. How did credit unions perform in fourth quarter?
How To Earn The Hispanic Credit Union Seal Of Approval (And Why You Want To)
The Juntos Avanzamos certification program assures Latinos that a credit union speaks their language.
Which Credit Union Can I Join?
If prospective members can’t easily determine whether they are eligible to join a credit union, they’ll lose patience and interest.
How To Build Millennial Loyalty
We aren’t known for our tight relationships with financial services providers, but credit unions can set their business apart from the competition.
Browse Topics
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Cost Pressures Are Changing Member Behavior
Savana Morie
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
WSECU Invests In Innovation To Solve Pain Points
Marc Rapport
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
When Employees Own Culture, Service Follows
Savana Morie
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
How MSUFCU Builds And Backs Fintech Solutions
Marc Rapport
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Members Demand Digital, But They Want Branches, Too
Savana Morie
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
How A Holding Company Helps Service Credit Union Win At Fintech
Marc Rapport
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.