How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
A Matrix To Target New SEGs
February 3, 2017
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BCU uses spreadsheet ciphering to identify potential new employee group partners while KCT relies on shoe leather.
A Sneak Peek At The Months Ahead For My Generation
February 2, 2017
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The fluctuating economy has had a large effect on the millennial mindset. Here are some of the overarching problems that permeate the generation.
A Strategy To Serve C And D Paper Borrowers
February 1, 2017
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Cornhusker credit union Trius FCU offers ways to reach good borrowers in hard times while still mitigating risk.
Want To Know About Millennials? Here I Am.
February 1, 2017
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Credit unions can benefit greatly from knowing the perspective of the millennial generation. Here’s a guided tour into their mindset.
Best Of Marketing 2016
January 27, 2017
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Five ways credit unions made the most of marketing budgets in the past 366 days.
CUbroadcast Highlights CreditUnions.com’s Best Of Marketing 2016
January 25, 2017
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In episode 713, CreditUnions.com associate editor Erik Payne talks some of 2016’s top marketing efforts for credit unions, and the results from each campaign.
The Secret Behind Member Behavior
January 23, 2017
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A new approach to member service helps credit unions better understand the underlying needs of members and serve them more effectively.
Turn Financial Wellness Talk Into Action In 2017
January 23, 2017
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The need for credit unions has perhaps never been greater for the average American household.
Speed Dating, McDonald’s, And Credit Union Products
January 19, 2017
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More options might seem like a good idea, but streamlined offerings also benefit both credit unions and their members.
The Truth Behind Call Center Metrics
January 18, 2017
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Leading contact center providers offer a few ins and outs of the most popular metrics financial institutions use to measure performance.
A Matrix To Target New SEGs
BCU uses spreadsheet ciphering to identify potential new employee group partners while KCT relies on shoe leather.
A Sneak Peek At The Months Ahead For My Generation
The fluctuating economy has had a large effect on the millennial mindset. Here are some of the overarching problems that permeate the generation.
A Strategy To Serve C And D Paper Borrowers
Cornhusker credit union Trius FCU offers ways to reach good borrowers in hard times while still mitigating risk.
Want To Know About Millennials? Here I Am.
Credit unions can benefit greatly from knowing the perspective of the millennial generation. Here's a guided tour into their mindset.
Best Of Marketing 2016
Five ways credit unions made the most of marketing budgets in the past 366 days.
CUbroadcast Highlights CreditUnions.com’s Best Of Marketing 2016
In episode 713, CreditUnions.com associate editor Erik Payne talks some of 2016's top marketing efforts for credit unions, and the results from each campaign.
Turn Financial Wellness Talk Into Action In 2017
The need for credit unions has perhaps never been greater for the average American household.
Speed Dating, McDonald’s, And Credit Union Products
More options might seem like a good idea, but streamlined offerings also benefit both credit unions and their members.
The Truth Behind Call Center Metrics
Leading contact center providers offer a few ins and outs of the most popular metrics financial institutions use to measure performance.
Browse Topics
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Cost Pressures Are Changing Member Behavior
Savana Morie
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
WSECU Invests In Innovation To Solve Pain Points
Marc Rapport
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
When Employees Own Culture, Service Follows
Savana Morie
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
How MSUFCU Builds And Backs Fintech Solutions
Marc Rapport
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Members Demand Digital, But They Want Branches, Too
Savana Morie
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
How A Holding Company Helps Service Credit Union Win At Fintech
Marc Rapport
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
The Secret Behind Member Behavior