How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
So Long, Farewell, Auf Wiedersehen, Goodnight
March 31, 2017
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All good things must end. That doesn’t mean they’ll be forgotten. Find 22 credit unions that, whether by merger, attrition, or mysterious circumstances, turned off the lights in 2016.
When Is It High Time To Legitimize Your Product?
March 30, 2017
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What credit unions can learn from an industry experiencing widespread brick-and-mortar revolution.
The Role Of Member Value In Credit Union Success
March 29, 2017
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When Sharonview FCU sets its annual goals, it includes a member benefit component.
How A Public Safety Credit Union Tops The Charts In Member Value
March 20, 2017
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When it comes to providing for members, Boston Firefighters Credit Union looks beyond the traditional safety and soundness issues covered by CAMEL scores and regulator examinations.
How I Didn’t Spend My Spring Break
March 20, 2017
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30% of college students surveyed for a LendEDU study said they used student loan money for spring break. That’s their business … and their burden.
How Community 1st Plans To Build Business With Latinos
March 15, 2017
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Joining the Juntos Avanzamos program, recruiting a bilingual market manager and electing a Latina board member are all ways to better connect with a budding potential membership.
A Turnaround, Grant Funding In 2016, And One Millennials Disposition
March 13, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
What Do I Want From A Banking Experience?
March 13, 2017
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Revisiting the topics of The Millennial Disposition through the eyes of Syed, a 20-year-old student at the University of South Carolina.
Lessons From A 12-Month Turnaround
March 13, 2017
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A new approach to the credit union basics of people and finance helped this West Virginia cooperative turn six-figure losses into seven-figure gains.
Social Media And Stress At SXSW
March 10, 2017
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Cory Booker and U.S. Surgeon General Vivek Murthy highlight day one at the Austin, TX, conference.
So Long, Farewell, Auf Wiedersehen, Goodnight
All good things must end. That doesn't mean they'll be forgotten. Find 22 credit unions that, whether by merger, attrition, or mysterious circumstances, turned off ...
When Is It High Time To Legitimize Your Product?
What credit unions can learn from an industry experiencing widespread brick-and-mortar revolution.
The Role Of Member Value In Credit Union Success
When Sharonview FCU sets its annual goals, it includes a member benefit component.
How A Public Safety Credit Union Tops The Charts In Member Value
When it comes to providing for members, Boston Firefighters Credit Union looks beyond the traditional safety and soundness issues covered by CAMEL scores and regulator ...
How I Didn’t Spend My Spring Break
30% of college students surveyed for a LendEDU study said they used student loan money for spring break. That’s their business … and their burden. ...
How Community 1st Plans To Build Business With Latinos
Joining the Juntos Avanzamos program, recruiting a bilingual market manager and electing a Latina board member are all ways to better connect with a budding ...
A Turnaround, Grant Funding In 2016, And One Millennials Disposition
Five can't-miss data points featured this week on CreditUnions.com.
What Do I Want From A Banking Experience?
Revisiting the topics of The Millennial Disposition through the eyes of Syed, a 20-year-old student at the University of South Carolina.
Lessons From A 12-Month Turnaround
A new approach to the credit union basics of people and finance helped this West Virginia cooperative turn six-figure losses into seven-figure gains.
Social Media And Stress At SXSW
Cory Booker and U.S. Surgeon General Vivek Murthy highlight day one at the Austin, TX, conference.
Browse Topics
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.