How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
First South Financial’s Targeted Marketing Nets Big Returns
May 15, 2017
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The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.
Wellness Programs, Small Credit Union Successes, And The Secondary Market
May 15, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
How To Succeed At Wellness Programs
May 15, 2017
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Credit unions in California and Vermont share how they help employees maintain healthy habits.
A Ratio That Ensures Exceptional Service
May 15, 2017
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How can credit unions optimally position staff to wow members?
Credit Unions For Sale?
May 14, 2017
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When member-owned financial cooperatives are sold in a merger that is really a fire sale, the benefit goes to the buyers, the selling board, and senior managers at the members’ expense.
How To Stop Exploiting Members In Mergers
May 14, 2017
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There is an alternative approach to self-dealing credit union mergers that corrupt the ideals of member-owned financial cooperatives.
The Driving Factors Of Average Member Relationship
May 2, 2017
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For Long Beach Firemen’s Credit Union, real estate lending is driving its average member relationship.
Millennials Face A New American Dream
May 1, 2017
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The American Dream is a strong national ethos that defines this country. But has that dream evolved, and does it mean the same thing for me as it once did for past generations?
My College Questions
May 1, 2017
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Enrollment in college and the amount of student loan debt are at an all-time high. See where two millennials at the University of South Carolina fall into the student debt narrative.
The Threat And Opportunity In Financial Services Disruptors
April 27, 2017
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Non-FI players are raising the bar for user experience and expectations. Now, credit unions must respond or retreat.
First South Financial’s Targeted Marketing Nets Big Returns
The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.
Wellness Programs, Small Credit Union Successes, And The Secondary Market
Five can't-miss data points featured this week on CreditUnions.com.
How To Succeed At Wellness Programs
Credit unions in California and Vermont share how they help employees maintain healthy habits.
A Ratio That Ensures Exceptional Service
How can credit unions optimally position staff to wow members?
How To Stop Exploiting Members In Mergers
There is an alternative approach to self-dealing credit union mergers that corrupt the ideals of member-owned financial cooperatives.
The Driving Factors Of Average Member Relationship
For Long Beach Firemen’s Credit Union, real estate lending is driving its average member relationship.
Millennials Face A New American Dream
The American Dream is a strong national ethos that defines this country. But has that dream evolved, and does it mean the same thing for ...
My College Questions
Enrollment in college and the amount of student loan debt are at an all-time high. See where two millennials at the University of South Carolina ...
The Threat And Opportunity In Financial Services Disruptors
Non-FI players are raising the bar for user experience and expectations. Now, credit unions must respond or retreat.
Browse Topics
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Cost Pressures Are Changing Member Behavior
Savana Morie
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
WSECU Invests In Innovation To Solve Pain Points
Marc Rapport
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
When Employees Own Culture, Service Follows
Savana Morie
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
How MSUFCU Builds And Backs Fintech Solutions
Marc Rapport
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Members Demand Digital, But They Want Branches, Too
Savana Morie
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
How A Holding Company Helps Service Credit Union Win At Fintech
Marc Rapport
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
Credit Unions For Sale?