How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
How To “Go Mobile” And Reach Young Members
April 27, 2017
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Altra Credit Union’s specialized strategy to develop relationships with youth and gain long-term loyalty has helped the Wisconsin institution decrease its average member age by five years.
4 Tips To Make Gamification Work For Your Members
April 26, 2017
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There’s no secret code to control members’ actions, but gamification can still help credit unions encourage financially sound behavior.
Callahan Celebrates Financial Wellness
April 26, 2017
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In honor of Financial Literacy Month, check out these best practices from credit unions everywhere.
Attract Millennials With A Power[puff] Brand
April 25, 2017
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Linn Area Credit Union kept it real even when employees donned costumes for the cooperative’s sponsorship of a local comic book convention.
Attracting Millennials, Boosting Mobile, And Member-First Mergers
April 24, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
Auto Lending By The Numbers (4Q 2016)
April 17, 2017
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Credit unions captured 18.0% of the auto lending market in the fourth quarter. That’s an increase over one year ago. Where is that growth coming from?
How To Frustrate Millennials
April 13, 2017
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We want what we want. Here, two twenty-somethings offer personal accounts of surprise fees and uncertain service.
Industry Performance By The Numbers (4Q 2016)
April 10, 2017
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Twenty-eight graphs, charts, and maps that evaluate credit union performance in the fourth quarter of 2016.
How To Measure Member Value
April 7, 2017
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Learn more about Callahan’s ROM metric and which credit unions returned the most value as of fourth quarter 2016.
2017 Economic Outlook
March 31, 2017
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Callahan’s annual Executive Outlook Survey shines a light on the economic challenges and opportunities for credit unions in the months ahead.
How To “Go Mobile” And Reach Young Members
Altra Credit Union’s specialized strategy to develop relationships with youth and gain long-term loyalty has helped the Wisconsin institution decrease its average member age by ...
4 Tips To Make Gamification Work For Your Members
There’s no secret code to control members’ actions, but gamification can still help credit unions encourage financially sound behavior.
Callahan Celebrates Financial Wellness
In honor of Financial Literacy Month, check out these best practices from credit unions everywhere.
Attract Millennials With A Power[puff] Brand
Linn Area Credit Union kept it real even when employees donned costumes for the cooperative’s sponsorship of a local comic book convention.
Attracting Millennials, Boosting Mobile, And Member-First Mergers
Five can't-miss data points featured this week on CreditUnions.com.
Auto Lending By The Numbers (4Q 2016)
Credit unions captured 18.0% of the auto lending market in the fourth quarter. That's an increase over one year ago. Where is that growth coming ...
How To Frustrate Millennials
We want what we want. Here, two twenty-somethings offer personal accounts of surprise fees and uncertain service.
Industry Performance By The Numbers (4Q 2016)
Twenty-eight graphs, charts, and maps that evaluate credit union performance in the fourth quarter of 2016.
How To Measure Member Value
Learn more about Callahan’s ROM metric and which credit unions returned the most value as of fourth quarter 2016.
2017 Economic Outlook
Callahan’s annual Executive Outlook Survey shines a light on the economic challenges and opportunities for credit unions in the months ahead.
Browse Topics
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Cost Pressures Are Changing Member Behavior
Savana Morie
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
WSECU Invests In Innovation To Solve Pain Points
Marc Rapport
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
When Employees Own Culture, Service Follows
Savana Morie
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
How MSUFCU Builds And Backs Fintech Solutions
Marc Rapport
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Members Demand Digital, But They Want Branches, Too
Savana Morie
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
How A Holding Company Helps Service Credit Union Win At Fintech
Marc Rapport
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.