Inside MSUFCU’s Approach To Innovation
From new brands to emerging fintech opportunities, CEO April Clobes outlines how and why the credit union is constantly pursuing new ventures.
From new brands to emerging fintech opportunities, CEO April Clobes outlines how and why the credit union is constantly pursuing new ventures.
Member expectations are evolving alongside technology, and it’s more important than ever for credit unions to prioritize engaging, profitable member relationships.
First quarter data highlights how credit unions have an opportunity to extend a guiding hand to consumers who might not be prudently addressing their financial situation.
Removing multiple legacy systems and putting all your data into a single, secure repository can help you improve enterprise productivity and effectiveness, streamline operations, and enhance member service.
Watch this webinar to learn more about how Member Interaction Monitoring can provide a more comprehensive view of the member experience.
After a year filled with economic uncertainty and recent high-profile bank failures, there’s more reason than ever for credit unions to double down on service.
Features and functions are important, but an impressive experience delivers a connected ecosystem of capabilities across all channels.
An employee program at the Arizona cooperative solicits ideas for saving money and improving member services.
When you consistently deliver an exceptional member experience in multiple channels — the branch, contact center, and online, for example — you attract and retain members.
Credit unions can’t adopt every new piece of technology, so they must focus on the tools and services that deliver an improved experience.

A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.

Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
Credit union asset quality didn’t collapse in 2025 — but it didn’t cooperate, either. What’s going on, and are credit unions prepared to respond in 2026?

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
The affordability crisis extends far beyond big-ticket expenses. As the rising cost of basic necessities outpaces income growth, household budgets are under strain and long-term financial stability is increasingly at risk.
As credit unions move deeper into 2026, the earnings conversation is shifting. Elevated interest rates have boosted margins and strengthened earnings flexibility, but that advantage won’t persist indefinitely.
A radical shift is taking place in the way consumers move money and engage with their financial institution.

How the Michigan-based cooperative’s “Culture of Finance” curriculum is reframing financial education.
Making The Most Of Member Experience