Change Your Name. Blaze Your Trail.
After two large Minnesota credit unions merged, staff set to work creating a new brand identity.
After two large Minnesota credit unions merged, staff set to work creating a new brand identity.
A new board strategy at Affinity Plus FCU results in new levels of engagement and diversity.
Desert Financial and Affinity Plus have taken different paths for the same end goal: positioning emerging leaders for success.
The Twin Cities credit union closed one neighborhood branch and deepened its commitment in another.
The Minnesota cooperative is only a few months into it but already seeing significant operational gains.
How the staff at a Twin Cities credit union works together to find, record, and share compelling tales of making a difference.
Each year, Affinity Plus takes an ice-cold dive to make a big impact in the community.
ITMs and newly minted member experience advisors are the key to success at this Minnesota cooperative.
The Twin Cities cooperative is the first credit union to let members use their credit card points to shop with the e-commerce titan.
Retrofitted locations featuring full-service ITMs and biometric authentication helped First Alliance safely serve members during the pandemic and into today.

As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.

How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.

As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.

Artificial intelligence for credit unions has moved from a future concept to today’s full-fledged leadership and governance challenge.

What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.

Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.

CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.

By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.

AI governance matters as much as innovation when it comes to AI. Learn how BCU built an AI practice that prioritizes data integrity, risk management, and real world decision making.