An Incentive For Purpose, Not Personal Gain
Affinity Plus Federal Credit Union redirects incentive payouts on ancillary loan services to contribute to foundation funding.
Affinity Plus Federal Credit Union redirects incentive payouts on ancillary loan services to contribute to foundation funding.
Top-Level Takeaways A formal program at Wings Financial teaches participants to be resident BI experts within their business unit. The program length for participants is based on the needs and request of the business units. Wings Financial Credit Union ($4.7B, Apple Valley, MN) reformed its business intelligence and analytics team two years ago with the
A loan doesn’t have to be massive to be mighty. These high-impact programs have an outsize effect on members and communities.
Mike Lindberg leads a team that unifies business intelligence and focuses on returning value to the members of Wings Financial.
The CEO of Affinity Plus discusses the importance of transparency, the benefit of leading a different kind of team, and the power behind the movement’s voices.
An updated LOS operating system prompted TruStone Financial to re-evaluate its own loan processes.
New economic realities pushed SouthPoint Financial to expand into other segments of its loan portfolio. Here’s how it handled the exponential growth that followed.
Three credit unions share how one-to-one lending has helped them build business and increase engagement with members.
A strong operation in rural Minnesota helps SouthPoint Financial Credit Union meet members where they are.
The Twin Cities financial cooperative used social media to entice members to call out good causes and made a lot of positive impressions in the process.

The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.

The 2025 conference gathered vendors, dealers, lenders, and leaders to focus on successful sailing through turbulent seas.

The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.

Josh Haney’s path to CEO at Perfect Circle Credit Union began at the teller line and wound through multiple departments, with each new role preparing him to take the helm.

The California cooperative turned a call center crisis into a success story — starting with cutting the average wait time from 45 minutes to three.

Healthcare coverage and education is a natural extension of the service and advocacy credit unions already provide.

When the postseason heats up, Callanan lets credit union balance sheets take a swing at the 2025 fall classic.

The Wisconsin credit union shares how small shops can do big things to thwart time-tested and changing threats.

Upcoming legislative changes position credit union student lending to meet soaring demand.

Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.