First South Financial’s Targeted Marketing Nets Big Returns
The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.
The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.
Check out this leader table to see which credit unions beat the industry average.
The national average for each of these six mighty metrics is less than 10 percentage points, but even a change of a few basis points can make a big difference to a credit union.
Besting national averages across various penetration and efficiency rates, financial cooperatives in the Keystone State are efficiently serving members and expanding books of business with their current staffing models.
Credit unions posted a slight improvement in the efficiency ratio versus one year ago. Check out this leader table to see which credit unions beat the industry average.
This quarter, Credit Union Strategy & Performance is all about showing off successes and looking forward to the future.
The Loan Star State has the highest number of credit unions at 475, and its stellar growth and member metrics evokes the saying “Don’t mess with Texas.”
Five graphs show how technology offers a competitive advantage.
What metrics should human resource professionals use to measure employee and credit union performance?
Risk managers monitor disparate areas of the credit union. For key ratios to follow, start with the measures that correspond to the risk indicators outlined by the NCUA.

Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.

Discover how First Alliance Credit Union is redefining success by putting values and member needs at the heart of everything it does.

Explore the subtle shifts redefining the credit union core processing space and how these movements shape growth, innovation, and member experience.

The combination of the right philosophy and the right technology can set credit unions up for success even during difficult economic times.

Nearly 100 credit unions are providing Buy Now, Pay Later to their members, and their banking cores are giving them a surprising competitive advantage.

A perspective from Garrhett Petrea, vice president of sales and a Zillennial, on why outdated cores threaten the next generation of members and what leaders must do now.

Driving digital delivery? Evaluating vendor platforms? Sharpening tech strategy for a new year? This week of insights is built for credit union leaders looking to stay ahead.

Having weathered a difficult five years, U.S households have modestly improved their financial situation in the short term; their long-term prognosis is murkier.

Third quarter performance data is a reminder that credit unions perform best when conditions are hardest.

From cross-cooperative collaboration to well-timed relief products and services, credit unions are lightening the holiday budget burden.