12 Ratios Every Marketing Manager Should Know
Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
Understanding key performance metrics will help gauge early successes and identify any operational adjustments needed to achieve strategic goals.
U.S. credit unions reported a 169-basis-point decline in the efficiency ratio year-over-year. And that’s a good thing.
As interest rates tick up, the margin between interest income and interest expenses at U.S. credit unions slowly expands. Test your knowledge of the state of the net interest margin in the fourth quarter.
The credit union industry’s efficiency ratio of 69.8% as of June 30 was the lowest it’s been since 2010.
Credit unions in the Mid-Atlantic reported faster MBL growth than credit unions outside the region. In what other areas did these Mid-Atlantic cooperatives excel?
Contextualizing costs based on location can make a big difference when analyzing the bottom line.
Credit unions generate income in a multitude of ways to stay competitive in a narrowing margin environment.
The percent of revenue going toward employee compensation is reversing trend.
Check out this leader table to see which credit unions beat the industry average.
Fluctuating loan demand upset credit union lending pipelines and balance sheets in the first half of the year. How significant were these impacts?
Six data points showcase what’s happening in the U.S. economy that could direct credit union decision-making for the rest of the year.
Credit unions have made the choice to back away from indirect auto lending, but that has come with a substantial opportunity cost.
Credit unions leverage their member-first mission to better serve all members, even those of modest means, making cooperatives especially valuable in challenging economic times.
Credit unions are reigniting investment strategies amid rate shifts and slowing loan demand.
The need for responsible higher education financing continues to grow, and your credit union has an opportunity to provide affordable, flexible funding for college and technical careers.
BNPL programs have become a key player in the financial landscape, with some credit unions adopting their own version for their members.
Market pressures and compliance challenges are just two variables pushing cooperatives to hand off their card operations.
How credit card reward programs drive business and loyalty at Alliant and Affinity credit unions.
A March 2024 study determined Buy Now, Pay Later tools are among the top features consumers want from their payments options.