Member Segmentation Paves The Way To Personalization
PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.
PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.
Credit Unions join to purchase their core data processor.
Some underwriting and belt-tightening, staffing and product changes are part of the response as swiftly rising rates roil the housing market.
Supply still lags demand but price hikes are slowing, and a lot has changed in the past 15 years.
Fueled by job mobility and retirement trends, credit unions are feeling the challenges of replacing C-level managers. Follow these tips for finding the right replacement, keeping projects moving, and easing the transition.
There’s no question the C-suite is growing. In recent years, specialized roles such a chief risk officer, chief experience officer, chief digital officer, chief strategy officer, chief growth officer, and more have joined the ranks of CEO, COO, and CFO. At a high level, organizational charts at today’s credit union reflect the key responsibilities of
Employees asked, and Horizon FCU made Black Friday a paid holiday. The Pennsylvania cooperative has made other decisions by following its mission, vision, and values, too.
To take on transformation, Signal Financial makes an old-school move and keeps digital services with IT under one manager.
Mike Patterson integrates HR, marketing, and mission at Pennsylvania’s Horizon Federal Credit Union.
Texas and DC credit union managers share how culture and flexibility help them hire in a competitive market.
The credit union integrates financial education with products tailored to young people to help these members build confidence and independence.
Boost loyalty with lifestyle checking accounts that offer perks like telehealth, ID protection, and travel discounts.
Language training at the Pacific Northwest credit union is laying the groundwork to better serve Spanish speakers in the region.
The seasoned CHRO shares insights about intention, inclusion, and more from State Farm to United Way to Community First Credit Union.
Look beyond the headlines to better understand what is driving current market trends and how they could impact your credit union’s investment portfolio.
With economic uncertainty on the horizon, credit union members are moving money into lower-term deposits and paying down debt, helping to boost margins and lower delinquency across the industry.
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
Leveraging cutting-edge technology, like AI automation and intelligent document processing, can streamline portfolio protection, minimize disruptions, and ensure accuracy.
A data-rich segmentation strategy and member personas have transformed everything from product design to branch operations at the Washington cooperative.