With a designated chief member experience officer and specialized roles for the member journey and product experience, PSECU is reshaping how it orchestrates member interactions.
As Callahan looks back on the year behind, inspiration emerges for the year ahead.
With all external-facing roles reporting to a central officer, teams are focusing less on function and more on members.
PSECU takes a realistic segmentation strategy to keep personalization manageable yet effective.
Credit Unions join to purchase their core data processor.
Some underwriting and belt-tightening, staffing and product changes are part of the response as swiftly rising rates roil the housing market.
Supply still lags demand but price hikes are slowing, and a lot has changed in the past 15 years.
Fueled by job mobility and retirement trends, credit unions are feeling the challenges of replacing C-level managers. Follow these tips for finding the right replacement, keeping projects moving, and easing the transition.
There’s no question the C-suite is growing. In recent years, specialized roles such a chief risk officer, chief experience officer, chief digital officer, chief strategy officer, chief growth officer, and more have joined the ranks of CEO, COO, and CFO. At a high level, organizational charts at today’s credit union reflect the key responsibilities of
Employees asked, and Horizon FCU made Black Friday a paid holiday. The Pennsylvania cooperative has made other decisions by following its mission, vision, and values, too.
How Member Loyalty Group grows credit unions’ ability to understand and act on feedback through AI-powered analytics.
Although the industry is chock-full of foundations, some institutions rely on donor-advised funds as a pathway to giving back.
The Fortera Foundation is breaking the cycle of generational poverty by providing essential resources and financial aid to single-parent students.
The United Nations FCU Foundation helps the New York-based credit union make an impact on multiple continents.
The regulator’s Community Development Revolving Loan Fund distributed $3.8 million in grant funding last year, benefitting more than 140 credit unions.
Five years after launching a successful mortgage digital campaign, the New York-based credit union has expanded into other business areas.
After two large Minnesota credit unions merged, staff set to work creating a new brand identity.
Three seasoned marketers share tips and tactics to turn everyday sponsorships into avenues for connection and prosperity.
Marketing spend is up since the onset of COVID-19, but fewer institutions are pursuing new identities, choosing instead to embrace familiarity.
Technology partnerships offer a path to innovation and enhanced member service.
