When Keys FCU put itself into voluntary conservatorship in 2009, its leaders and staff knew rebuilding together was the only way to save the credit union.
Joining the Juntos Avanzamos program, recruiting a bilingual market manager and electing a Latina board member are all ways to better connect with a budding potential membership.
The senior vice president at Directions Credit Union discusses strategies for developing new managers and challenging senior executives to think differently in the face of disruptive change.
Tips from LA Capitol’s CEO on working with the NCUA, what to look for in different markets, and successful product designs.
University Credit Union in Orono, ME, creates new positions and titles to streamline its lending environment.
What do boards want from CEOs? Ask Ida Bowen, who served on the board of Deepwater Industries Federal Credit Union before becoming its CEO.
The CEO of Community Credit Union offers her view on adaptability, tough conversations, and industry needs.
The marketing director of Affinity Plus FCU talks about micromanaging, leadership vulnerability, and onboarding new members after the Ditch Your Bank campaign.
The chief financial officer of First Community in Texas talks about questioning authority, the regulatory environment, and the future of credit unions.
The vice president of human resources at SECU of Maryland shares insights on managing HR through organizational change, branch modernization, and shifts in brand and culture.
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.