3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
How Financial Center First Ramped Up Their Payments Platform
June 1, 2020
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Lower wait times and more self-service options result in higher member satisfaction.
CommonWealth One Makes The Most Of Staying At Home
May 26, 2020
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Employees and employer benefit from homegrown e-learning initiative.
Video Banking Comes Of Age In The Time Of COVID-19
May 25, 2020
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Service options that offer a personal touch at a safe distance are gaining in popularity among members and those who serve them.
Culture Managers And Heart Taps Mark Lobby Reopening At Blue FCU
May 18, 2020
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The Wyoming-Colorado credit union is striving to maintain safety and culture as it works to restore operations.
How The Pandemic Is Reshaping The Future Of Member Service At Tucson FCU
May 12, 2020
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After notching successes in appointment-only lobbies and automated services, the Arizona cooperative is rethinking hours, services availability, communications, and more.
Canvas Credit Union Says “No B.S.” Here
May 11, 2020
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The Colorado credit union has pushed out an edgy campaign that puts a playful touch on the help it’s offering in serious times.
Leaders Goes First In West Tennessee Reopening
May 7, 2020
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With precautions in place, the Jackson cooperative opened its lobby doors again on April 27.
What’s In A Name: UX Research And Design
May 4, 2020
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A special team at BECU delves into digital to tackle user experience at the big cooperative.
4 CXOs Talk About What Today’s Member Experience Looks Like
May 4, 2020
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The COVID-19 pandemic has presented new challenges and opportunities as well as changed some priorities.
Helping Members Through Uncertain Times: Key Considerations For Credit Unions
May 4, 2020
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The proper response will make a big impact but needs to be comprehensive and consider multiple risks.
How Financial Center First Ramped Up Their Payments Platform
Lower wait times and more self-service options result in higher member satisfaction.
CommonWealth One Makes The Most Of Staying At Home
Employees and employer benefit from homegrown e-learning initiative.
Video Banking Comes Of Age In The Time Of COVID-19
Service options that offer a personal touch at a safe distance are gaining in popularity among members and those who serve them.
Culture Managers And Heart Taps Mark Lobby Reopening At Blue FCU
The Wyoming-Colorado credit union is striving to maintain safety and culture as it works to restore operations.
How The Pandemic Is Reshaping The Future Of Member Service At Tucson FCU
After notching successes in appointment-only lobbies and automated services, the Arizona cooperative is rethinking hours, services availability, communications, and more.
Canvas Credit Union Says “No B.S.” Here
The Colorado credit union has pushed out an edgy campaign that puts a playful touch on the help it’s offering in serious times.
Leaders Goes First In West Tennessee Reopening
With precautions in place, the Jackson cooperative opened its lobby doors again on April 27.
What’s In A Name: UX Research And Design
A special team at BECU delves into digital to tackle user experience at the big cooperative.
4 CXOs Talk About What Today’s Member Experience Looks Like
The COVID-19 pandemic has presented new challenges and opportunities as well as changed some priorities.
Helping Members Through Uncertain Times: Key Considerations For Credit Unions
The proper response will make a big impact but needs to be comprehensive and consider multiple risks.
Browse Topics
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.