3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High-Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
From Systems To Human-Centered Designs
October 7, 2019
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Examine workflows with an eye toward making people the center of the process.
Lumin Digital Powers Personalization And Engagement
September 30, 2019
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The PSCU subsidiary built a new platform from scratch that allows credit unions to compete with digital agility, analytics, and cost-efficiency.
The Banker Will See You Now
September 23, 2019
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Online appointment scheduling and in-branch queuing are helping credit union members make the most of their spare time.
Robotics, In-Branch Technology, Loan Production
September 23, 2019
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Five can’t-miss data points this week on CreditUnions.com.
How A $40B Institution Treats 2.4M Members
September 16, 2019
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By concentrating on member service, State Employees’ Credit Union has forged a path to continued growth.
Branching Evolves As Membership Grows
September 6, 2019
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New takes on service delivery at U.S. credit unions increase operational efficiencies and attract new members.
What’s In A Name: Vice President Of Member Experience
September 3, 2019
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Charlie Allen digs deep into the everyday interactions between employees and members to uncover ways to improve processes at a department level.
Beyond The Flip Chart: 2 Credit Unions’ Approach To Journey Mapping The Member Experience.
August 27, 2019
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UNFCU and All In take consultative and do-it-yourself paths, respectively, to achieve better internal processes and member service.
3 Ways To Put Credit Union Values Into Practice
August 26, 2019
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Everence FCU lives out the principle of stewardship through loan, investment, and deposit products.
Unusual Branch Locations, Recovering Banker Advice, Strategic Planning Insights
August 26, 2019
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Five can’t-miss data points this week on CreditUnions.com.
From Systems To Human-Centered Designs
Examine workflows with an eye toward making people the center of the process.
Lumin Digital Powers Personalization And Engagement
The PSCU subsidiary built a new platform from scratch that allows credit unions to compete with digital agility, analytics, and cost-efficiency.
The Banker Will See You Now
Online appointment scheduling and in-branch queuing are helping credit union members make the most of their spare time.
Robotics, In-Branch Technology, Loan Production
Five can’t-miss data points this week on CreditUnions.com.
How A $40B Institution Treats 2.4M Members
By concentrating on member service, State Employees’ Credit Union has forged a path to continued growth.
Branching Evolves As Membership Grows
New takes on service delivery at U.S. credit unions increase operational efficiencies and attract new members.
What’s In A Name: Vice President Of Member Experience
Charlie Allen digs deep into the everyday interactions between employees and members to uncover ways to improve processes at a department level.
Beyond The Flip Chart: 2 Credit Unions’ Approach To Journey Mapping The Member Experience.
UNFCU and All In take consultative and do-it-yourself paths, respectively, to achieve better internal processes and member service.
3 Ways To Put Credit Union Values Into Practice
Everence FCU lives out the principle of stewardship through loan, investment, and deposit products.
Unusual Branch Locations, Recovering Banker Advice, Strategic Planning Insights
Five can't-miss data points this week on CreditUnions.com.
Browse Topics
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
What’s In A Name: Vice President Of History & Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?