3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High-Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
The Member Experience Revolution
November 3, 2025
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How changing consumer behavior is redefining branches as community spaces for advice, education, and connection.
How Credit Limits Impact Cardmember Usage And Loyalty
November 3, 2025
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Increases in credit limits strengthen trust and loyalty; denials risk driving cardholders away.
45 Interviews In 30 Days: How Travis Credit Union Fixed Its Contact Center
October 27, 2025
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The California cooperative turned a call center crisis into a success story — starting with cutting the average wait time from 45 minutes to three.
A High-Tech Branch For High-Tech Students
October 20, 2025
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A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
Credit Union Impact By The Numbers
October 13, 2025
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Lending, savings, community support, and more. Cooperatives unite to create lasting prosperity.
Innovation At The Speed Of Payments (Part 2)
September 8, 2025
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Credit union leaders share how they’re navigating the fast lane of payments innovation — balancing speed, trust, and tech to meet rising member expectations.
Innovation At The Speed Of Payments (Part 1)
September 8, 2025
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Credit union leaders share how they’re navigating the fast lane of payments innovation—balancing speed, trust, and tech to meet rising member expectations.
Trust Is Earned And Maintained Through Modern Infrastructure
September 8, 2025
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Modern check processing strengthens trust, cuts costs, and fights fraud. Credit unions can boost efficiency and member service by replacing outdated systems with secure, real-time infrastructure.
From Approval To Account: 7 Benefits Of Instant Loan Funding
September 8, 2025
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Instant loan funding is transforming credit union lending — boosting speed, operational efficiency, and member satisfaction while enabling real-time access to capital, anytime, anywhere.
Faster Payments Are Now Table Stakes
September 8, 2025
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Real-time payments are no longer optional. Discover how faster rails are helping credit unions boost engagement and meet rising member expectations.
The Member Experience Revolution
How changing consumer behavior is redefining branches as community spaces for advice, education, and connection.
How Credit Limits Impact Cardmember Usage And Loyalty
Increases in credit limits strengthen trust and loyalty; denials risk driving cardholders away.
45 Interviews In 30 Days: How Travis Credit Union Fixed Its Contact Center
The California cooperative turned a call center crisis into a success story — starting with cutting the average wait time from 45 minutes to three.
A High-Tech Branch For High-Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
Credit Union Impact By The Numbers
Lending, savings, community support, and more. Cooperatives unite to create lasting prosperity.
Innovation At The Speed Of Payments (Part 2)
Credit union leaders share how they’re navigating the fast lane of payments innovation — balancing speed, trust, and tech to meet rising member expectations.
Innovation At The Speed Of Payments (Part 1)
Credit union leaders share how they’re navigating the fast lane of payments innovation—balancing speed, trust, and tech to meet rising member expectations.
Trust Is Earned And Maintained Through Modern Infrastructure
Modern check processing strengthens trust, cuts costs, and fights fraud. Credit unions can boost efficiency and member service by replacing outdated systems with secure, real-time ...
From Approval To Account: 7 Benefits Of Instant Loan Funding
Instant loan funding is transforming credit union lending — boosting speed, operational efficiency, and member satisfaction while enabling real-time access to capital, anytime, anywhere.
Faster Payments Are Now Table Stakes
Real-time payments are no longer optional. Discover how faster rails are helping credit unions boost engagement and meet rising member expectations.
Browse Topics
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.