Every Member Has A Story. Here’s How To Use Them.
Lessons from five credit unions on using member impact stories to inspire staff and boards, educate members, and add some pizzazz to social media accounts.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
PSECU Moves MX Up The Org Chart
With all external-facing roles reporting to a central officer, teams are focusing less on function and more on members.
A Different Kind Of ‘Mobile’ Banking
Peoples Advantage’s branch on wheels brings financial services to members who live in regions too rural to sustain a full-service branch.
How Interra Credit Union Boosted Online Apps By 50% In One Year
July 8, 2016
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A new mobile loan application platform has extended and unified the Indiana credit union’s online presence.
Mind, Body, And Wallet
June 29, 2016
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Community First is dedicated to promoting wellness in the communities it serves, from financial to physical and everything in between.
Elections, Awareness, And Innovation
June 27, 2016
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Day two at ACUC sees focus on polling, projects, the regulatory burden, and how to compete.
7 Metrics To Track HR Success
June 13, 2016
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What metrics should human resource professionals use to measure employee and credit union performance?
EMV Shift Saves Bucks, Battles Speed Woes
June 9, 2016
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PSCU reports “a couple hundred thousand dollars” in saved chargebacks already as the big card brands prepare solutions to perceptions of chip card speed trap.
When It Comes To Millennial Hiring, Who Is Interviewing Whom?
May 30, 2016
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To retain possibly restless new hires, credit unions are investing in ideation programs, career development, and community service.
New FFIEC Mobile Guidance Lists Risk-Based Shoulds
May 19, 2016
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Examiners expected to follow new mobile rules from joint regulator council.
Eric Givens On Leadership
May 3, 2016
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Eric Givens, senior director of digital banking at Arizona Federal Credit Union, talks technology and understanding what makes millennials tick.
Bring Your Message to the Airwaves
April 29, 2016
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United FCU ($901M, St. Joseph, MI) is successfully reaching out to thousands of members and potential members by working with a local talk show radio host.
Holding to a Solid Strategy
April 29, 2016
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Legacy FCU in Birmingham aggressively began positioning itself in the marketplace several years ago and now is reaping rewards.
How Interra Credit Union Boosted Online Apps By 50% In One Year
A new mobile loan application platform has extended and unified the Indiana credit union’s online presence.
Mind, Body, And Wallet
Community First is dedicated to promoting wellness in the communities it serves, from financial to physical and everything in between.
Elections, Awareness, And Innovation
Day two at ACUC sees focus on polling, projects, the regulatory burden, and how to compete.
7 Metrics To Track HR Success
What metrics should human resource professionals use to measure employee and credit union performance?
EMV Shift Saves Bucks, Battles Speed Woes
PSCU reports “a couple hundred thousand dollars” in saved chargebacks already as the big card brands prepare solutions to perceptions of chip card speed trap.
When It Comes To Millennial Hiring, Who Is Interviewing Whom?
To retain possibly restless new hires, credit unions are investing in ideation programs, career development, and community service.
New FFIEC Mobile Guidance Lists Risk-Based Shoulds
Examiners expected to follow new mobile rules from joint regulator council.
Eric Givens On Leadership
Eric Givens, senior director of digital banking at Arizona Federal Credit Union, talks technology and understanding what makes millennials tick.
Bring Your Message to the Airwaves
United FCU ($901M, St. Joseph, MI) is successfully reaching out to thousands of members and potential members by working with a local talk show radio ...
Holding to a Solid Strategy
Legacy FCU in Birmingham aggressively began positioning itself in the marketplace several years ago and now is reaping rewards.
Browse Topics
How A Florida Credit Union Rebuilt Retention After The Great Resignation
Marc Rapport
Longer onboarding, focus groups, and peer leadership help Community First retain strong employees year after year.
What’s In A Name: Chief Efficiency Officer
Savana Morie
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn behind the scenes fixes into front line — and bottom-line — wins.
How SWBC’s Contact Center Solutions Help Financial Institutions Stay Connected
Callahan & Associates
Delivering human-centered service in a digital world is no longer a luxury for credit union contact centers — it’s a necessity.
Amanda Garabedian On Leadership
Savana Morie
The CEO of Adventure Credit Union shares tips to maintain credibility amid rapid executive turnover and organizational change.
FedChoice Is Ready For The Next Government Shutdown – Whenever It Comes
Aaron Passman
A cross-functional team comprising nearly 20% of staff helped the Maryland-based credit union manage the crisis while staying focused on helping members.
Financial Nihilism Is Real, But How Can Credit Unions Respond?
Andrew Lepczyk
When money stops making sense, people suffer a crisis of financial confidence. Now’s the time to reconnect with members to help them establish long-term stability.
Exit Interview: Cheryl Sio, MembersAlliance Credit Union
Marc Rapport
From the teller line to the corner office, CEO Cheryl Sio’s story spans five decades of industry transformation and enduring leadership lessons.
What Was Once A Safe Corner Of Credit Union Portfolios Is Now A Source Of Pain
Callahan & Associates
Structured protection strategies provide potentially higher long-term total returns than bonds while muting the volatility and downside risk traditionally associated with equities.
Jim Morrell On Leadership
Aaron Passman
The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket ball court shape a culture of inclusive banking that serves members and employees.
2026 Begins With Market Sentiment Similar To 2025
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.