3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
The Importance of Debit Cards in Today’s Market
August 2, 2016
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The last week has been a tough one for the stock market. As the Dow continues to fall, individuals are feeling the pressure as their portfolios shrink, and many will be forced to adjust their spending habits.
BECU Uses Strategic Branching Alternative to Serve Members
August 2, 2016
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BECU promises to actively serve people within their field of membership. But with only two brick and mortar branches, how are they fulfilling their commitment to over 300,000 members? In three words, the answer is: location, location, location. BECU didn’t reinvent the wheel in order to serve their members; they instead opened Express Service Centers in stores where their members already visit e
Looking For Mobile Coupons? There’s An App For That.
August 1, 2016
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White-labeled app offers combine local and national coupons, drawing business right out of the gate at Frankenmuth and MidUSA credit unions.
5 Ways To Supercharge The Branch Experience
July 25, 2016
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Retailers use sight, sound, smell, taste, and touch to their advantage every day. Credit unions can do the same.
How A New HQ Helps A Credit Union Tell Its Story
July 25, 2016
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Family Trust FCU uses a new headquarters building and artwork commissioned from local college students to underscore the connection between the cooperative and the community it serves.
Build More Meaningful Brick-And-Mortar
July 25, 2016
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This week, CreditUnions.com profiles institutions building and designing meaningful branch locations. Plus, we kickoff a special series detailing the search for Jim Blaine’s successor.
Salary Disclosures Are the Tip of the Spear
July 12, 2016
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Take a look at different credit union approaches to executive compensation disclosures. The ultimate goal of disclosure is to sustain members’ trust with the credit union.
4 Lessons From A Rocky Conversion
July 11, 2016
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VyStar Credit Union shares do’s and don’ts for transitioning an online banking platform.
87.9% Of U.S. Adults Do Not Use Mobile Banking. Do Your Members?
July 11, 2016
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This week, CreditUnions.com looks at best practices to make the most of mobile and online strategies.
4Front Credit Union Shares A Winning Approach To Online and Mobile Strategy
July 11, 2016
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Michigan credit union uses its new LOS to be everywhere its members need it to be.
The Importance of Debit Cards in Today’s Market
The last week has been a tough one for the stock market. As the Dow continues to fall, individuals are feeling the pressure as their ...
BECU Uses Strategic Branching Alternative to Serve Members
BECU promises to actively serve people within their field of membership. But with only two brick and mortar branches, how are they fulfilling their commitment ...
Looking For Mobile Coupons? There’s An App For That.
White-labeled app offers combine local and national coupons, drawing business right out of the gate at Frankenmuth and MidUSA credit unions.
5 Ways To Supercharge The Branch Experience
Retailers use sight, sound, smell, taste, and touch to their advantage every day. Credit unions can do the same.
How A New HQ Helps A Credit Union Tell Its Story
Family Trust FCU uses a new headquarters building and artwork commissioned from local college students to underscore the connection between the cooperative and the community ...
Build More Meaningful Brick-And-Mortar
This week, CreditUnions.com profiles institutions building and designing meaningful branch locations. Plus, we kickoff a special series detailing the search for Jim Blaine's successor.
Salary Disclosures Are the Tip of the Spear
Take a look at different credit union approaches to executive compensation disclosures. The ultimate goal of disclosure is to sustain members’ trust with the credit ...
4 Lessons From A Rocky Conversion
VyStar Credit Union shares do’s and don’ts for transitioning an online banking platform.
87.9% Of U.S. Adults Do Not Use Mobile Banking. Do Your Members?
This week, CreditUnions.com looks at best practices to make the most of mobile and online strategies.
4Front Credit Union Shares A Winning Approach To Online and Mobile Strategy
Michigan credit union uses its new LOS to be everywhere its members need it to be.
Browse Topics
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.