3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High-Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
Mobile Services And Delivery Channels
October 26, 2015
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Members expect more options for technology and convenience than ever before. The power of mobile not only provides that for members but also helps credit unions reduce costs.
Mobile, Mobile, Everywhere
October 26, 2015
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As smartphones grow in sophistication, the nearly two-thirds of Americans who own one expect greater utility. This is especially evident in the evolution of mobile banking, but are credit unions up for the challenge?
Going Mobile While Staying Omnichannel
October 13, 2015
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BAI Retail Delivery message: Don’t throw the baby out with the bathwater as new age of mobile banking dawns.
7 Tips To Staff Video Teller Machines
October 7, 2015
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Finding the right employees to connect with members through video technology can be a challenge, but it doesn’t have to be.
Cashing Out
September 30, 2015
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Will the rise of contactless and mobile payments threaten the prevalence of cash?
The Virtual Millennial Banker: How Credit Unions Can Win
September 14, 2015
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Providing payments transaction tools in a format millennials crave will make your credit union a top candidate for these “virtual” bankers.
Beyond EMV: Protecting Institutions And Cardholders Against Fraud
September 14, 2015
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Comprehensive, dynamic practices and processes bring card holder and issuer together to combat growing fraud threat.
The Interactive Banking Experience
September 9, 2015
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LAFCU implemented interactive teller machines nearly three years ago. How did the Michigan cooperative encourage members and employees to adopt this new technology?
The Age Of Video
September 7, 2015
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Video tools such as interactive and personal teller machines have the potential to reshape the credit union branch. What should institutions know about this technology and how are some credit unions deploying it?
Strategies For Staffing And Debuting Video Teller Centers
September 3, 2015
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The right employees ensure positive experiences while a preview of the technology produces enthusiastic member advocates.
Mobile Services And Delivery Channels
Members expect more options for technology and convenience than ever before. The power of mobile not only provides that for members but also helps credit ...
Mobile, Mobile, Everywhere
As smartphones grow in sophistication, the nearly two-thirds of Americans who own one expect greater utility. This is especially evident in the evolution of mobile ...
Going Mobile While Staying Omnichannel
BAI Retail Delivery message: Don’t throw the baby out with the bathwater as new age of mobile banking dawns.
7 Tips To Staff Video Teller Machines
Finding the right employees to connect with members through video technology can be a challenge, but it doesn't have to be.
Cashing Out
Will the rise of contactless and mobile payments threaten the prevalence of cash?
The Virtual Millennial Banker: How Credit Unions Can Win
Providing payments transaction tools in a format millennials crave will make your credit union a top candidate for these “virtual” bankers.
Beyond EMV: Protecting Institutions And Cardholders Against Fraud
Comprehensive, dynamic practices and processes bring card holder and issuer together to combat growing fraud threat.
The Interactive Banking Experience
LAFCU implemented interactive teller machines nearly three years ago. How did the Michigan cooperative encourage members and employees to adopt this new technology?
The Age Of Video
Video tools such as interactive and personal teller machines have the potential to reshape the credit union branch. What should institutions know about this technology ...
Strategies For Staffing And Debuting Video Teller Centers
The right employees ensure positive experiences while a preview of the technology produces enthusiastic member advocates.
Browse Topics
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
What’s In A Name: Vice President Of History & Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?