Credit Unions Ride An ROA Roller Coaster
August 19, 2016
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Second quarter data shows the industry’s ROA is up quarter-over-quarter but slightly down year-over-year.
Return On Assets (ROA)
7 Ratios Every Employee Should Know About Credit Union Lending
June 13, 2016
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Lending is the engine that powers credit unions, and these seven ratios will help every employee understand why.
4 Benchmarks For All Credit Union Leaders
June 13, 2016
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Lending and asset growth have been capturing industry headlines, but tight margins from sustained low interest rates and slowly rising operating expenses make some other benchmarks worth watching.
Looking Bad With a One-Time Hit
April 29, 2016
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In the short-term, Mountain America’s ROA plunges but the merger that caused it looks like a long-term winner.
These are Not Statistics; These are Our Members
April 29, 2016
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GTE FCU was founded in 1935 as the credit union for the Peninsular Telephone Company. Headquartered in Tampa, GTE FCU is now the fourth largest credit union in Florida and with more than $2.1 billion in assets one of the largest 60 credit unions in the country. Unfortunately, Tampa was one of the first areas hit with the “credit crisis,” trouble in housing arriving in 2007.
Navy’s Year-End Results
April 28, 2016
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Navy Federal Credit Union posted solid share growth and strong loan growth during 2005. Read about other key 2005 results for the world’s largest credit union.
Cutting Costs and Reaping Opportunities
April 26, 2016
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Arrowhead Central Credit Union finished 2007 with strong financial results despite its geographic location in the “eye of the storm” – California’s housing bust.
CEO Insights: How Our Low-Rate Loan Sale of Last Year has Worked Out
April 26, 2016
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A look back at Community First FCU’s loan sale shows that the sale was successful in creating profitable loans and loyal new members.
Clear Connections Emerge Between CUSO Activity And Diversified Earnings
April 18, 2016
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Here’s how CUSOs and sales to secondary markets affect non-interest income.
Promoting Efficiency and Expense Control to Improve ROA
April 14, 2016
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With net interest margin at its lowest level in recent history, credit unions will need greater focus on expense control to overcome the earnings squeeze.
Credit Unions Ride An ROA Roller Coaster
Second quarter data shows the industry’s ROA is up quarter-over-quarter but slightly down year-over-year.
7 Ratios Every Employee Should Know About Credit Union Lending
Lending is the engine that powers credit unions, and these seven ratios will help every employee understand why.
4 Benchmarks For All Credit Union Leaders
Lending and asset growth have been capturing industry headlines, but tight margins from sustained low interest rates and slowly rising operating expenses make some other ...
Looking Bad With a One-Time Hit
In the short-term, Mountain America's ROA plunges but the merger that caused it looks like a long-term winner.
These are Not Statistics; These are Our Members
GTE FCU was founded in 1935 as the credit union for the Peninsular Telephone Company. Headquartered in Tampa, GTE FCU is now the fourth largest ...
Navy’s Year-End Results
Navy Federal Credit Union posted solid share growth and strong loan growth during 2005. Read about other key 2005 results for the world’s largest credit ...
Cutting Costs and Reaping Opportunities
Arrowhead Central Credit Union finished 2007 with strong financial results despite its geographic location in the “eye of the storm” – California’s housing bust.
CEO Insights: How Our Low-Rate Loan Sale of Last Year has Worked Out
A look back at Community First FCU's loan sale shows that the sale was successful in creating profitable loans and loyal new members.
Clear Connections Emerge Between CUSO Activity And Diversified Earnings
Here’s how CUSOs and sales to secondary markets affect non-interest income.
Promoting Efficiency and Expense Control to Improve ROA
With net interest margin at its lowest level in recent history, credit unions will need greater focus on expense control to overcome the earnings squeeze.
Browse Topics
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
The Affordability Crisis Is Reshaping Credit Union Balance Sheets
Sherry Virden
Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.