Griff O’Brien On Leadership
Griff O’Brien, senior vice president and chief membership officer at Advantis Credit Union, details his recipe for cultural success at a large credit union.
Griff O’Brien, senior vice president and chief membership officer at Advantis Credit Union, details his recipe for cultural success at a large credit union.
LAFCU implemented interactive teller machines nearly three years ago. How did the Michigan cooperative encourage members and employees to adopt this new technology?
The right employees ensure positive experiences while a preview of the technology produces enthusiastic member advocates.
Stronger credit union-auto dealer partnerships can save members money and strengthen an institution’s bottom line.
Competitiveness, income, risk, and engagement drive four distinct pricing models.
Credit unions pay good money for cutting-edge products and services. Here’s how they can avoid being shortchanged upon delivery.
In this Q&A, Kristen E. Edmundson, vice president of audit and compliance at Purdue Federal Credit Union, shares her perspectives on pain points, best practices, and the future of vendor management.
Cost reductions, process efficiencies, and compliance comfort are some of the benefits of a holistic, vigorous new approach.
In this Q&A, Cheryl Turner, contracts administrator at BCU, discusses how the credit union manages its vendor relationships — from how the credit union reviews vendors to best practices she’s gleaned during her time with BCU.
A Q&A With Rick Wieczorek, CEO of Mid-Atlantic Federal Credit Union.

As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.

Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.

Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.

The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.

Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.

As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.

How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.

As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.