What's In A Name

What’s In A Name: Director Of Dealer Engagement

As many credit unions pull back from indirect lending to manage the balance sheet, Erie FCU is leaning in. By elevating dealer engagement to a dedicated role, the cooperative is investing more resources in a business line others are rethinking.

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What’s In A Name: Chief Efficiency Officer

Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line fixes into bottom-line wins.

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What’s In A Name: Chief Strategic Enablement Officer

Risk gets a rebrand — and a bigger mandate — at MSUFCU, where a Strategic Enablement department helps initiatives move forward while keeping the organization ...
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What’s In A Name: Chief People And Technology Officer

It’s not every day a technology leader takes over HR. Vantage West’s Rob Hoyle explains why the two disciplines are linked now more than ever.
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What’s In A Name: Director Of Dealer Engagement

As many credit unions pull back from indirect lending to manage the balance sheet, Erie FCU is leaning in. By elevating dealer engagement to a ...
Features

What’s In A Name: Chief Efficiency Officer

Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line ...
Features

What’s In A Name: Chief Member Services Officer

Todd Link is redefining member service at Dupaco Community Credit Union, blending risk expertise with operational leadership to deliver secure, seamless, member-focused experiences.
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What’s In A Name: Chief Product Officer

Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
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What’s In A Name: Chief Delivery Officer

Need to optimize service delivery and member experience across branches and digital services? Maybe it’s time for a chief delivery officer.
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What’s In A Name: Director Of Multicultural Engagement

Mountain America’s Jennifer Tarazon helps create quality member experiences, no matter a member’s background.
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What’s In A Name: Senior Vice President Of Loan Analytics And Automation

Andy Henline talks loan strategy and operations for the country’s second-largest credit union.
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What’s In A Name: Member Care Specialist

Jay Hall’s role at Fortera Federal Credit Union helps families properly settle accounts after a member has passed away.
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