What’s In A Name: AVP Of Member Insights
April 13, 2026
No Comments
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
What's In A Name
What’s In A Name: Chief AI Officer
April 6, 2026
No Comments
As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.
What’s In A Name: Chief Strategic Enablement Officer
March 16, 2026
No Comments
Risk gets a rebrand — and a bigger mandate — at MSUFCU, where a Strategic Enablement department helps initiatives move forward while keeping the organization safe and sound.
What’s In A Name: Chief People And Technology Officer
March 9, 2026
No Comments
It’s not every day a technology leader takes over HR. Vantage West’s Rob Hoyle explains why the two disciplines are linked now more than ever.
What’s In A Name: Director Of Dealer Engagement
February 16, 2026
No Comments
As many credit unions pull back from indirect lending to manage the balance sheet, Erie FCU is leaning in. By elevating dealer engagement to a dedicated role, the cooperative is investing more resources in a business line others are rethinking.
What’s In A Name: Chief Efficiency Officer
January 19, 2026
No Comments
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line fixes into bottom-line wins.
What’s In A Name: Chief Member Services Officer
September 8, 2025
No Comments
Todd Link is redefining member service at Dupaco Community Credit Union, blending risk expertise with operational leadership to deliver secure, seamless, member-focused experiences.
What’s In A Name: Chief Product Officer
August 11, 2025
No Comments
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
What’s In A Name: Chief Delivery Officer
May 19, 2025
No Comments
Need to optimize service delivery and member experience across branches and digital services? Maybe it’s time for a chief delivery officer.
What’s In A Name: Director Of Multicultural Engagement
January 27, 2025
No Comments
Mountain America’s Jennifer Tarazon helps create quality member experiences, no matter a member’s background.
What’s In A Name: AVP Of Member Insights
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
What’s In A Name: Chief AI Officer
As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become ...
What’s In A Name: Chief Strategic Enablement Officer
Risk gets a rebrand — and a bigger mandate — at MSUFCU, where a Strategic Enablement department helps initiatives move forward while keeping the organization ...
What’s In A Name: Chief People And Technology Officer
It’s not every day a technology leader takes over HR. Vantage West’s Rob Hoyle explains why the two disciplines are linked now more than ever.
What’s In A Name: Director Of Dealer Engagement
As many credit unions pull back from indirect lending to manage the balance sheet, Erie FCU is leaning in. By elevating dealer engagement to a ...
What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line ...
What’s In A Name: Chief Member Services Officer
Todd Link is redefining member service at Dupaco Community Credit Union, blending risk expertise with operational leadership to deliver secure, seamless, member-focused experiences.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
What’s In A Name: Chief Delivery Officer
Need to optimize service delivery and member experience across branches and digital services? Maybe it’s time for a chief delivery officer.
What’s In A Name: Director Of Multicultural Engagement
Mountain America’s Jennifer Tarazon helps create quality member experiences, no matter a member’s background.
Browse Topics
Credit Human Redefines ‘Green’ In The Heart Of Texas
Savana Morie
The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.
CDFIs By The Numbers
Omar Shalabi
CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.
Serving The Underserved Without Accepting Preventable Fraud Losses
Callahan & Associates
Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.
Inside An In-School Model That Links Classrooms With College And Careers
Savana Morie
Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.