What's In A Name

What’s In A Name: Chief Efficiency Officer

Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line fixes into bottom-line wins.

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What’s In A Name: Chief Efficiency Officer

Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line ...
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What’s In A Name: Chief Member Services Officer

Todd Link is redefining member service at Dupaco Community Credit Union, blending risk expertise with operational leadership to deliver secure, seamless, member-focused experiences.
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What’s In A Name: Chief Product Officer

Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
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What’s In A Name: Chief Delivery Officer

Need to optimize service delivery and member experience across branches and digital services? Maybe it’s time for a chief delivery officer.
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What’s In A Name: Director Of Multicultural Engagement

Mountain America’s Jennifer Tarazon helps create quality member experiences, no matter a member’s background.
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What’s In A Name: Senior Vice President Of Loan Analytics And Automation

Andy Henline talks loan strategy and operations for the country’s second-largest credit union.
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What’s In A Name: Member Care Specialist

Jay Hall’s role at Fortera Federal Credit Union helps families properly settle accounts after a member has passed away.
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What’s In A Name: Vice President Of Retail Quality Control And Projects

Stephanie Sides straddles daily branch operations and strategic management to ensure retail quality at Texas Trust.
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What’s In A Name: Chief Deposit Officer

Emilio Cooper brings a comprehensive approach to deposit growth at Bethpage FCU, moving from a one-size-fits-all method to a more nuanced strategy.
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What’s In A Name: Assistant Vice President Of Fintech And Mission Integration

A unique set of skills gained during a merger prompted West Community to craft a role dedicated to storytelling and fintech.
Jim Morrell, Peninsula Community FCU

Jim Morrell On Leadership

The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket ball court shape a culture of inclusive banking that serves members and employees.

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