What’s In A Name: AVP Of Optimization
Wes Girling adds user design expertise and project coordination to product development and process improvement at State Employees Credit Union of Maryland.
Wes Girling adds user design expertise and project coordination to product development and process improvement at State Employees Credit Union of Maryland.
Simeon Chapin plays an integral role in communicating and executing Vermont State Employees Credit Union’s goals to make a local and global difference.
A special team at BECU delves into digital to tackle user experience at the big cooperative.
Air Force veteran and longtime ABECU executive Larry Sewell helps Together Credit Union move onward and upward.
Jerry Reese helps design and direct the evolving member experience at Honda FCU.
At Veridian Credit Union, Angela Weekley is nearing a decade of building bridges between cooperative and community.
Sean Verity brings truth in cyberspace to the world’s largest university-sponsored credit union.
John Sahagian’s career parallels the development of data as a marketing and member-engagement tool at BCU.
A history with nonprofits and actively listening to community partners helps Heather McKissick lead her to team to excel in three high-impact areas at University FCU.
Ent Credit Union taps a senior marketing technology manager to engage staff and members for CRM success.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.

Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.

After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.

The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.

How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.

How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.