Top-Level Takeaways BCU built its data warehouse in 2006. Since then, the information it contains has ballooned, requiring a better way to query, understand, and validate the data. A centralized member intelligence team is establishing stricter data governance and standards. “BCU ($3.2B, Vernon Hills, IL) has an insatiable appetite for data” says credit union vice
Five can’t-miss data points this week on CreditUnions.com.
See how money in the movement has shifted in the past 10 years in this interactive graphic from Callahan & Associates.
Based on July traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Five can’t-miss data points this week on CreditUnions.com.
Top-Level Takeaways MSUFCU began its business intelligence unit in 2014, and now has four specialists with their own focus areas. The team is providing targeted lists for outreach efforts such as e-statement adoption and credit card marketing campaigns. Predictive analytics and advanced techniques for identifying potential market opportunities are in development. Acting on member data
Five can’t-miss data points this week on CreditUnions.com.
Mike Lindberg leads a team that unifies business intelligence and focuses on returning value to the members of Wings Financial.
Based on June traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Five can’t-miss data points this week on CreditUnions.com.
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.