To maintain credibility after a rebrand, Logix FCU emphasized its online reviews. In the years since, the California cooperative has received many a five-star review. Here’s how it handles those that aren’t.
CommonWealth Central strikes a chord with a campaign that builds excitement among staff, members, and community.
Member check-ins through the online review site helps Financial Partners move up in search results.
The “Guy in Flannel” series is the latest in a creative venture into market engagement and financial literacy for Virginia Credit Union.
First Community couples social media with big-name sponsors, giveaways, and special events to engage members and improve the member experience.
How one credit union built on a history of quirky videos to engage members via social media and capture more than 100,000 views.
A total online brand presence now trumps corporate websites and slick branch locations when it comes to building credibility.
Iterative changes drive digital growth at Truliant and Canvas credit unions.
Iterative changes drive digital growth at Truliant and Canvas credit unions.
Planning and variety go a long way in helping credit unions steadily create content that showcases their brand and humanity without breaking the budget.
The community development manager at Alltru FCU turned in her barbells for bank accounts and is building access one account at a time.
With the academic year over, students across the country are moving into internships — some of those young workers will be the future of the industry.
Rising costs, limited staffing and evolving compliance expectations are pushing leaders to reevaluate how and who should handle collections.
Credit union internship programs address equity and access, offering the extra credit students need as they prepare to enter the workforce.
Education Credit Union launched “90 Days, 900 Ways to Serve” in honor of its 90th anniversary. The institution surpassed that goal thanks to widespread employee buy-in and strong community ties.
The Massachusetts cooperative’s 2,300-square-foot full-service financial wellness office features fun and free interactive challenges that bring financial concepts to life.
Abound Credit Union has supported Western Kentucky University’s Personal Finance Summer Camp, an immersive, overnight, multi-day experience.
The growing risk of stagflation puts the Federal Reserve in a difficult position and raises the stakes on potential consequences for member finances, investment portfolios, and margin management.
A front-line immersive experience provides a new lens on training and employee experience for a longtime executive.
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
4 Ways To Foster Social Media Engagement